Cut! How to Shorten Your Web Articles

A recent commenter here at FWJ wrote she was having trouble making the transition to web articles from traditional print. Writing for the web is significantly different as I pointed out in “P.U.! Why that Web Article Stinks.”

When people go to the web, they are often in short attention span mode.  Most readers hit the headline, skim for the important points and are onto the next piece before you can say, “Whoa!” If you bring your print mentality to the web you’ll find yourself dropped faster than a 486 PC. So how to make the cut?

• Bullet points and headlines.
  • Both work wonders in directing your reader’s attention to the main point.
  • Bullet point ideas are short and to the point.
  • Any information needed beyond the main idea can be added below keeping info clear and concise.
• Figure out what the audience needs.
  • If you are writing an article on fixing a dripping faucet, your readers do not want to hear about the history of modern plumping. Get to the point.
• Cut out ‘that’ and all of those other extra words.
  • ‘That‘ is a word (that is) often used to transition throughout a sentence, but if you eliminate it during editing, you’ll find (that) you don’t need it.
  • When you’re first transitioning from print to web, go through and read each paragraph and ask yourself if you can say it in less words while keeping the ‘voice’ of the piece.
• Turn it into a series.
  • If you have the opportunity, turn your long article into a series, breaking it up into shorter, manageable bites.
  • This is easier to do with blog posts, though an editor may be open to it as it is likely to drive more readers back to the site to read the next piece in the series.

Writing for the web requires tight writing. Be sure to suck up any extra words without sucking out the personality. It’s like putting on a girdle without cinching yourself to the point of becoming immobile. My male readers will just have to trust me on this one!

Got a question or lament? Tell me below and you may just become the inspiration for my next post. *Thank Jen for this one!

Writing Tip of the Day: Threesomes are Tricky…

Writing an article is like delving into a relationship. There is commitment instilled into each piece. Ideally, a writer works hard to learn about the piece,  researching and interviewing sources, collecting information and getting to the truth of the subject. They are eager to work with the article, finding out what works and what doesn’t. They expertly manipulate transitions until the article reaches new heights of writing ecstasy and when it’s really good they introduce the article to family and friends.

There are times when there is trouble in paradise: You’ve got an article to write and you make a date, taking time out of your very busy editorial calendar. Unfortunately, what should have been time spent alone, wrapped up in each other turns into frustrating series of starts, stops and half-hearted efforts. Your attention is elsewhere – you’re jumping up to look for the mailman or stopping to check your email, Twitter or Facebook when you should be with your article. The relationship suffers and instead of slowly taking the article to new heights, you “wham bam” it and while the goal (finishing the article) is accomplished, the experience is cold and unfulfilling.

Sound familiar?

Multitasking is an overused and over-celebrated phenomenon, especially when it comes to writing. Words and a writer are meant to go at it one-on-one and yet, many routinely praise and advocate incorporating a third party in the mix. Whether it’s social media, chores or other people, taking a couple to a threesome rarely works out for all parties. The article suffers, the writer suffers and it is easy to lose sight of what’s important – the process and experience of writing. Starting and stopping in the middle of a project makes for frustrating, slow going work. Give your piece the attention it deserves – take it out, turn off the email and Twitter alerts, let the phone go to voice mail and special thing you do with your fingers – type!

5 Ways to Know You’ve Written a Good Article

There are times when you have an article finished and you wonder if you’ve really done the piece justice. Here’s a few things to keep in mind:

5. It has great sources.

Great sources include leaders or well known folks in the field, interesting subjects that give a personal perspective to the piece or sources with something new to offer on an evergreen topic. Great sources have been vetted, they provide accurate information and there’s a demand for the information they are offer.

4. There are no holes.

All the questions have been answered – the ‘why’s’ and ‘why not’s’ researched and the ‘who,’ ‘what,’ ‘where’ and ‘when’ exposed. Attention has been paid to the audience and what they want to know.

3. It’s been thoroughly edited.

The editing process went beyond spell check. The article was allowed to marinate, then read aloud, printed out and double checked. It has been screened more than Dionne Warwick at the airport.

2. It has a killer lede (lead).

The kind of lead that stops you in your tracks and pulls you in like an ant at a cook out. The lede (lead) is catchy without being cliche, makes the reader think and stops the reader from turning the page.

1. You know it’s awesome.

Writers know when they’ve given an article their best. They know when a turn of phrase is magical or when an interview subject has just given the pull-out quote. It’s almost orgasmic when a piece or a lede seems to write itself, flowing from brain through fingers and out onto the computer screen. It is equally satisfying when an article is hard won. It’s a fight between the writer and the words and only one can win. The struggle to get every transition smooth, every bullet point packed with succinct information and finally, finally, victory. An article is good when there’s no need to see the score, you already know who won.

A Query Question

I got a great question from a FWJ follower & thought it would make a great post. Aja writes:

Hi Terreece,
I am not sure if this fits with your query tip column or not. I know that most queries include information on who will be interviewed for the article but at what point do you line up the interviews? Do you contact the person prior to submitting the query and ask whether they would be be willing to be interviewed and conduct the interview after the article is accepted, do you interview the person first, then submit the query, or do you pitch the article based on who you would like to interview and then contact that person. Thank you for reading my question.

Hi Aja!

I always contact a source before I include them in a query. Even if you have a relationship with the source, it is always good form to get their permission first. Deciding to conduct the interview before sending out the query is really up to the writer. In my query letters I usually introduce the source(s), give a wee bit of background information like their area of expertise, i.e. the name of their new book or other information to show how they are connected to the article and sometimes I include a few sample questions.

Sometimes you are not able to land the source before you want to send in your query. It is okay to list a few people you’d like to contact, but make sure you make it clear you haven’t spoken with them. If you are unable to land them after you’ve been given the assignment, be sure to update your editor and provide an alternative and comparable source. This scenario can get a little complicated if who you said you’d be interviewing is the key reason you scored the assignment.

If you do interview a source before getting the assignment approved, make it clear to them that you are shopping the article around. The worse thing you can do is give the impression that the article has already been assigned. If you tell a source you hope to have the article placed in one magazine, but wind up selling it to another, make sure you update them. Some sources have issues with certain publications and it just makes sense to cover all your bases. Hope this helps and thanks for the question Aja!

Got any advice for Aja? Got a query question? Email me today & you may just see your question on Freelance Writing Jobs!

Self Editing Tip #3: Check if You’re Not Sure

Lay versus lie, awkward spellings, AP style versus Chicago – all can be difficult things for even the most accomplished writer to navigate. That’s why great writers check and double check their resources to make sure they are not relying on hunches when it comes to editing their articles.

Style guides are there for a reason – to guide writers to the correct usage of words and standards that the publication follows. Some publications have more than one guide – they may use a general one like AP Style and then another one that is specific to them.

The World Wide Web is at your fingertips so there is absolutely no reason why some writers continue to guess and use lay, lie and all of their forms incorrectly. It’s lazy and no one wants to hire a lazy writer.

When that little voice in the back of your head says “Hmm…” pay attention and use your resources.

Here are few sites I like to visit when I have a question or a “Hmm…”
Quick & Dirty Tips: Grammar Girl

AP Associated Press

Chicago Manual of Style Online

alphaDictionary.Com

Do you have a fav grammar site? Tell us below!

Self Editing Tip #1: Distancing yourself from your work

Self editing is an important and often difficult part of writing. Distancing yourself from your own work can be especially tough. Think about it, you’ve poured over the subject, invested time, sweat and even, on occasion, tears into a piece and in the end you have to take a step back and go over ‘your baby’ with a critical eye.

Time It

You need time away from your piece to see it with your fresh editor eyes. I like to call this letting an article “marinate.” This marinating time gives you the opportunity to reset your brain and can take anywhere from a few hours to a few days. You do need to schedule marinating time in accordance with your deadline. An editor is not going to want to hear about how your piece is late because it’s still in the sauce.

Print It

This isn’t the best ecological practice, but printing an article out will go a long way in making sure you catch any errors. It may sound old school, but there is really no substitute for a printed piece and a red pen. I find that longer articles benefit from this style of editing and shorter, blog-style pieces are less likely to need the stroke of the pen.

If the thought of printing out an article just for editing bothers your green sensibilities, simply reuse the paper for something else:

• add it to the shredder and turn it into packing paper for packages or gifts
• keep it on hand for kids drawings and doodles
• use both sides before tossing in the recycle bin

Robot It

No, I’m not asking you to bust out in your best robot dance routine while editing, though if you do put it on YouTube so I can laugh. I’m actually asking you to leave your emotions at the door. This is vital to editing especially when it comes to hitting your word count. As a writer you can become so  attached to your words that you can’t possibly find any place to trim your beautifully crafted work.

It is better for you to do the trimming than your editor because they don’t want to do it. I’ve gotten pretty darn resentful when a writer has sent in 500 words for a 300 word piece and expect me to whittle it down for them. It makes me think that they are either trying to get over, trying to get paid more than I budgeted or they are too lazy to be bothered. In any case I get cranky.

Imagine you’re a woodcarver and you have carved the most beautiful bench for a client. You deliver it proudly and when you see the piece at the homeowner’s housewarming party you’re horrified to find the client has hacked away at the legs with a handsaw because you failed to make the bench within the parameters they gave you. “But the legs were the best part!” you yell in horror. The client shrugs and mentions it just didn’t fit so they cut what they could. Edit to hit your word count so you have more control over what makes the publication.

Self editing requires distance in order to see your words as just words – words that need to be manipulated and perfected to the best of your ability.

How do you distance yourself from your work? Tell us below!

Stumped for Article Ideas? Query Your Friends!

It happens to all of us every once in a while. You need an idea for a column, blog or  article and you can’t quite seem to come up with an idea that grabs your interest. Sometimes normal sources of information just doesn’t cut it. Sometimes you gotta have friends.

Soliciting article advice from friends is a great way to put your social networking skills to good use. Tap your Twitter buddies and your Facebook friends to help you come up with the next, best idea for your work.

Make sure you tap your friends who are not writers, they often give the best ideas and angles for a story. These are people who aren’t tainted by the writing process and the burden of reading so much in a particular niche. It is also an exercise in digging for the story because most of the ideas thrown at you aren’t in query, blog, or article ready form. Turn a general “What about health care” suggestion into a working topic by asking questions about people’s concerns, local health care issues, or something germane to your niche or target audience.

“What about health care?” can breakdown into:

• Pet Insurance Do’s & Don’ts
• Finding coverage for children
• Local health care advocate news
• Health issues in your state, city, school
• Where your local Congressman stands on health care

The options are endless and I guarentee you’ll not only be able to gather great ideas from your friends, you’ll be able to find some pretty good sources among them as well.

Have you ever used a social networking site to gather ideas for an article? Tell us below.

Writing When You Know Nothing About the Subject Part 1

I hear a lot of writers talk about how they won’t apply for certain jobs or worry about accepting assignments because they know nothing about what they’d be required to write about and I hope to set you free today by letting you know you don’t have be an expert on a subject to write about it.

*Sigh* Felt good didn’t it? Letting out that breath of fear and hesitation is the first step to taking your writing career to the next level. Now, back to business. How do you write about something of which you have no knowledge? Research, research, research.

Do you need to become a leading expert in the subject before you can write your lede? No, but you need to become literate in the subject before you can begin searching for and interviewing subjects. Read up on the bones of the subject and then look at your audience. Are they other experts, hobbyists or the casual reader? Knowing your audience helps you determine how in-depth your knowledge of the subject needs to be.

Read up on the subject and then contact an expert. Ask the basic questions and also ask for research and source recommendations. Ask about angles on the subject that are not often covered. Remember, even for the casual reader you want to offer something more – something that will catch a reader’s eye and draw them into the article. Every parent has read an article on infants losing their belly buttons, but an article targeting less circulated newborn belly button issues like hernias is a great and different angle.

On Thursday: Part 2 – Research Sources.

When Editors Behave Badly…

Editors and editorial assistants hold a lot of power. They have the power to say yes to your query or they can stab your carefully crafted piece in the heart with a kill fee. This power can sometimes have the ability to corrupt even the nicest, most well-behaved editor, but what can a lowly writer do when faced with an editor whose behavior rivals a 5 year old’s?

First of all, stop thinking of yourself as lowly. Writers are an essential part of a magazine/publication/web site. The editors and editorial assistants can’t write the entire publication on their own and need writers to help come up with ideas and obviously, write pieces.

Next, try to define the behavior. Is the editor really bad at communicating in a quick and clear way? They may be busy and distracted which could explain why your email query or question hasn’t been answered. A quick and polite email saying, “Hey, I know you’re busy. I just wanted to check to see if you received my email, etc,” might help out the situation.

If it’s more serious – rude behavior, demeaning behavior or just plain old nastiness, then you need to decide if it’s something you can put up with or not. Honestly, sometimes you have to cut a publication loose. It takes a lot of gump sometimes to say enough, but when trouble is  outpacing the paycheck….

I write a lot here about what writers can do to become more professional, how they can make themselves indispensable to editors, but I would be remiss in not talking about times when there’s really nothing you can do with someone who is on a power trip.

Late pays, no pays, a billion rewrites, dismissive or rude comments…it all happens and the best thing you can do is remain professional and make a break for the hills.

So now it’s your turn – dish! What’s your favorite story of bad editor behavior?

Article Writing Must Reads

I’ve been blogging away here at the Freelance Writing Jobs Network for quite some time now and have compiled a pretty helpful lot of posts. However I realize those new to the site or those who may have missed a post don’t have time to go through all of the posts because you’re too busy writing! So here are a few of my favorite (and most helpful) article writing posts so far:

• Press Release Writing Intro
• Research – More Than Just Google
• Kill Fees – Not a Halloween Tale
• Best Query Advice
• You Missed a Deadline – Now What?
• Say What? A Quick Guide to Using Quotes

Hope these are a helpful quick reference on your article writing adventures!

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