Disaster Recovery for Freelance Writers: Communications

In many ways, making sure your freelance writing business data is safe in the event of a disaster is the easiest part of disaster recovery. Really, it’s just a matter of determining a workable solution (such as an online backup subscription) and turning it on.

Today I want to look at something a little more difficult and nebulous. I want to talk about disaster recovery for your business processes and systems. By “processes and systems” I simply mean the basic day-to-day things you do to keep your business going. These activities fall into two categories: communications and production. We’ll take a look at each one individually.

Communications

Perhaps the most important aspect of disaster recovery is communication. You can always recreate data, in a worst case scenario. But if you can’t communicate with your clients after a disaster, your business is going to take a severe hit.

Simply put, your business needs a way to get information to your clients when an emergency strikes. If you’re in a car wreck and unconscious in the hospital, your client needs to know that you won’t be delivering that eBook on Thursday. If the client doesn’t know what’s going on, they may take their business elsewhere. Even if the client likes you and is understanding, once the business is gone you run the risk it will stay gone.

In this case, it’s a matter of having someone who’s familiar enough with your business to be able to identify where a given project stands and communicate with your clients when you can’t. An administrative assistant can do this, if you have one. Many freelance writers don’t, however. Hiring a Virtual Assistant (VA) can be a way to address this issue, as well as handle some of your other business tasks.

For other freelance writers, a spouse or other family member may be able to step in. Regardless of who is going to be handling communication in your absence, it’s worth it to take a few minutes ahead of time and brief them on your record keeping system. Provide them with access to your business email account, your contacts database and your editorial calendar. If possible, send them a weekly update to your editorial calendar so they know where exactly everything stands.

Next time, we’ll look at the production aspect of your freelance writing business and how to keep the words flowing in the event of a disaster.

Disaster Recovery for Freelance Writers: Data Issues

When it comes to disaster recovery for a small business, there are usually two types of issues that you must address: data issues and systemic or process issues. Today, we’ll look at the first of those two, and what the freelance writing business owner can do to minimize the impact of a disaster on her business.

A freelance writing business relies heavily on electronic data. Most of this data falls into one of three categories: product, communications and financial records. Each of these types of data is critical to the continuity of your business if a disaster should strike. Let’s tackle each in turn:

Product

The freelance writing business’ product is, of course, the writing. Whether it’s ebooks, magazine articles or web copy, the text you produce is the lifeblood of your business. It’s what people come to you for, and it’s what makes you money.

When a disaster – such as a crashed hard drive – occurs and you lose your saved files, it’s akin to having a tornado hit a warehouse and wipe out all of your inventory. Depending on the kind of work you do, you could be looking at days or even weeks of rewriting material. If your hard drive crashes in the final stages of a 150-page ebook, you’re going to lose valuable time and money if you don’t have a disaster recovery plan.

The good news here is that disaster recovery for your product can be relatively simple. You might have a dedicated backup hard drive, for example, that backs up your files every night. You might instead subscribe to an online backup service. If you can manage it, I recommend the online backup service, just because the local hard drive option still leaves you in the lurch if, for example, you have a house fire.

Communications

Another key element in your freelance writing business is your communications records. Freelance writers deal with things like contracts, orders and client communications on a daily basis. If you lose all of this type of data, you wind up having to go back to your clients to try to recreate it. While most clients will understand if you say, “My house flooded and I’ve lost my records, can I fax over a second copy of this contract,” how much more impressive would it be to those clients if they know your house flooded, yet you don’t miss a beat?

For the most part, your communications are probably electronic. Here again, a backup service is probably the best way to protect this type of data. If you use an email client on your PC to POP your mail, a backup service should cover you.

However, understand that if you use an email service – such as Gmail – you’re at the mercy of that email provider. If Gmail experiences a huge data loss tomorrow, you could lose valuable client communications. You need to have confidence in your email provider. Think long and hard about what email service you choose to use for your freelance writing business. (I, for the record, am completely confident in Google today. I use Gmail for the vast majority of my communications.)

Financial records

The last type of data you need to keep tabs on in a disaster is your financial records. This includes everything from your monthly bookkeeping to your receipts for expenses. Portions of your financial records can be electronic, while portions of your financial records will be paper. The electronic portion can be handled just like your electronic communications, while the paper records deserve a few extra thoughts.

You have a couple of choices when it comes to dealing with paper financial records. One option is to eliminate paper records by scanning everything into electronic format. This can be time-consuming, but it can also save you worry (and the clutter of a physical filing system).

Another way to deal with paper financial records is to invest in secure storage. This could include a fireproof and waterproof filing cabinet, or it could include an offsite storage option, such as a safe deposit box at your bank. This method isn’t as time-consuming as scanning all of your records, but it does require regular, manual use of the secure storage. In other words, you have to take your records regularly to your safe deposit box for this method to be effective. For me, the fireproof cabinet is the way to go, but I do know some small business owners who prefer offsite storage.

Next time, we’ll take a look at disaster recovery planning for your freelance writing business’ processes and systems.

Why Your Freelance Writing Business Needs a Disaster Recovery Plan

When you read about disaster recovery, you probably think less about your small freelance writing business and more about bigger companies. Indeed, most of the advice you’ll find on disaster recovery has to do with things like redundant data centers, off-site storage facilities and cross-training. There’s big money in disaster recovery planning, and the a small freelance writing business isn’t usually the target of marketing efforts.

Still, that doesn’t mean you shouldn’t be ready for when disaster strikes. Just ask the folks at Equipment Express.

Equipment express was a small startup founded by an Indiana man named Jeffery Ake in his garage. Ake designed some specialized way to bottle water, and he traveled the world promoting his product. Equipment Express was a small business with just a few employees.

April 2005 was the last time anyone saw Jeffery Ake. He appeared on Al Jazeera TV with two radical Islamists pointing rifles at his head. He’d been kidnapped while doing business in Iraq. He was never seen again.

After the kidnapping and disappearance, Ake’s business struggled. Without him at the helm, sales dried up. Within a year and a half, Equipment Express was more than a million bucks int he hole and the company was liquidated.

Equipment Express had no plans in place to allow their company to recover in the event that something happened to its founder and primary salesperson.

Even if your freelance writing business is just you, the story still illustrates how vulnerable your business is. One big client goes under, and you could be struggling for months. And, while you can’t plan for every kind of disaster that your business might face, there are some you can plan for.

Over the next few posts, I’ll talk a little bit about the risks facing your freelance writing business and what you can do now to help protect yourself and your family if something bad should happen.

The story of Equipment Express has a somewhat bittersweet ending. In 2007 one of the employees purchased the business’ assets and opened a new company called Liquid Packaging Solutions. They hired most of the old Equipment Express employees and opened up a new plant in Laporte, Indiana. Today, the company has around $5 million in sales annually.