How to create a ProfNet opportunity for blog news, products, and tips

Last week we started talking about bloggers and their PR issues. One reader; Keilann asked, “How do you create targeted call for products and ideas at ProfNet? I’ve signed up for the site but it’s very overwhelming and I can’t find any in-depth instructions on how to use it to my advantage.”

First off, she’s not wrong. ProfNet seems to like making it as hard as humanly possible to set up a query letter to send off to PR folks. I had issues when I first tried. My blogger friends have had issues. It’s just sort of  a wacky process.

I haven’t done a targeted query (or what’s actually called an opportunity) in a while, so let’s see if I remember how… Read more