How to bomb out all the time when looking for writing gigs

You apply for one or two gigs a month: There’s something to be said for the law of averages. If you’re applying for five or less blog or web writing gigs a month your odds of getting hired are slimmer than the odds of a blogger who gets out there and applies for 20, 30, or more gigs a month.

You apply for lots of gigs but most are totally inappropriate for you: While the above tip about applying for a lot of gigs is good advice, it’s also important to apply for gigs you actually might get. You’re not right for every gig out there. For example if there’s a Mac tech blog gig open and your knowledge base on that topic is minimal, it’s not a good fit. With 500+ applicants applying for that gig besides you, at least 100 of them will likely know more about the topic than you do. Apply for gigs that you’ve got a shot at.

You’ve never blogged or written for the web before: This seems like a given, but so many clients note that people apply for gigs when they’ve never even written their own blog before that I figured I’d mention it. You may be a rockin’ writer but that doesn’t make you a blogger and you’ll be far less likely to get a gig than one of those other applicants who has blogged before. This is easily fixed though – anyone can start a blog.

You think blogging sounds like an easy job to break into: It’s not. There is actually a skill set required to blog well. Blogging isn’t tough once you get the swing of it, but there are lots of little pieces that make up the whole of the gig. I’ve written for print, businesses, and the web; and web writing, in my opinion, is just as much work as other markets if not more so because the face of the market is frequently changing and you have to keep up.

You’re lackadaisical: Looking for writing work is not a passive activity. You can’t simply write a personal blog and expect clients to flock to you based on your brilliant prose. Trust me, in most cases your personal blog just won’t be popular enough to get you noticed. You have to look for gigs. You have to apply for gigs. You have to network. You have to pay attention to those email applications you send out.

You work for free or for pennies all the time: If you don’t think you’re worth paying; if all your resume shows is content sites or article mills that anyone can write for; then why on earth would a client think you’re worth giving a gig to? I’ve had clients ask why they should hire me when other people are willing to work for free and I always say, “You get what you pay for” and guess what – most clients agree. If you’re not confident enough to work for pay, why are you trying to get work as a blogger anyhow? Allow yourself and your time to be worth something or other people won’t take you seriously.

You’ve heard of Facebook, Twitter, Stumble Upon, and all of that, but you can’t be bothered to jump on board: Two years ago, when applying for gigs, I never had potential clients ask me about my background in social networking. Now almost all my potential clients ask about my networking experience. If you’re not on board with some of the major social networking arenas, and at least somewhat versed in the less popular ones, you won’t get jobs as easily.

You spend most of your time whining about the lack of gigs out there: Whining will get you nowhere. No matter how much you whine it won’t change the fact that there are plenty of places out there still hiring writers and bloggers. All you’re doing is wasting time.

You’re too niche specific OR you’re not niche specific enough: Because green is my fave topic, I’ve concentrated most of my efforts on eco-issues for the last five years or so. However, I also stay on top of a few other specialty topics in case I see a job pop open in one of them. I can just as easily write about pregnancy, money or architecture. So, I keep it open but not too open. I think it’s smart to have a somewhat specific niche that you cover a lot because it makes you look like an expert in at least one area. If you claim to be able to write on dozens of topics you don’t look quite as valuable. Most of us don’t have enough time to follow trends and news on five topics, let alone dozens of topics, and following trends and news is an important part of blogging. When I’ve applied for gigs lately most of the potential clients have asked me about current trends and issues in my pet topics – if I was following too many niches, it’d be hard to stay current.

You give up too soon: Most probloggers I know (who blog for clients) have been at it a while. They’ve had ups and downs in the job market and they deal instead of giving up. If blogging isn’t working out, they’ll diversify as they continue to apply for blogging gigs. It can take years to establish yourself in the web writing world, just like it can take years to establish yourself in another writing arena.

Can you think of any other good ways to bomb out when looking for blogging and web writing gigs?

[image via stock.xchng]

I didn’t check my email all day… AND the world didn’t end!

I’m detouring from our get a job series today to gloat. If you want to review the current series check out…

• How to get blogging jobs and web writing jobs – getting started
• Finding blog gigs – starting out with no clips
• How to get a blogging job – advice from b5media’s hiring editor
• How to get a blogging job – advice from Deb Ng of FWJ

Now on with the gloat – I didn’t check my email and survived to tell you about it!

I’m super frustrated right now because I’m moving August 1st, which means I need to post ahead for a few days so I can take said days off to move. PLUS have I even packed (ha) – not even one box. I’m busy and tired and looking for ways to cut out distractions. I can’t cut out the typical distractions like Twitter or Facebook because it’s part of my job (for some clients) to visit those types of spots.

However, email is not technically a requirement. I tend to check mine a lot anyhow because I get so much email. It’s scary to think if I don’t check it, I’ll open it up ten hours later to pages of stuff to sort. I check my email during the day and while I do check it on a schedule, it always distracts me for longer than it should. I start answering emails, bookmarking PR stuff, get mean reader email and have to find a friend to rant to, and so on. It’s a time waster, but I didn’t know how much until today.

Yesterday I was sorting email and I just had it. I got one lame email too many and decided to NOT check my email for a whole day and see what happens.

I checked my email in the evening on Sunday and then didn’t even allow myself to open it all day Monday. It was nerve wracking. I kept thinking “Who is trying to get in touch, maybe I missed some key press release, maybe there’s some life-changing email in there…. ahhhhhhhh!” But I stood strong and left the email alone and low and behold I got a ton more work than usual done.

Cutting out scheduled email checks during my day saved me an estimated two hours. It was cool and sort of freeing plus with two extra hours I got more work done.

What about when I finally did check it – how crazy was it?

Honestly, not that bad. I found it was actually easier to wiz through all the email at once, deleting a ton of junk, category marking others, then I spent a little time answering people. All in all it took about an hour. Go me.

If you’re looking for a way to gain some time I highly suggest holding off on email time – in fact I may try only checking it every other day! Well, that would require more will-power so we’ll see…

What’s your email schedule look like? Is it distracting you too? For more advice read: Are you too distracted at work.

Happy Birthday to Deb Day

Actually, Happy Birthday to Deb day is not, as of yet, an official holiday. However since it is her birthday lets take a look back at some posts about blogger pals.

Friends, as I say often, are important to have if you’re a blogger. For example friends like our birthday girl. I promise not to get all lovable here, but I’m really glad I know Deb. We’ve been friends for a while now and she’s one of those pals you can almost always get on Skype when you need to whine, rant, or share good news. She’s awesome about sharing her knowledge of blogging and social media with me and others. PLUS she’s just plain nice (and honest). I can always count on her to tell me if I’m about to do something nuts, but of course she says it nicely

I have a lot of friends in the blogosphere, but I’d rate Deb as one of my top three for sure. That said, I obviously like her and sure hope that you stop by Deb’s Twitter, or elsewhere, and say Happy Birthday!

Ok, mushy stuff out of the way, here are some classic and helpful posts about blogger pals from the past…

• Warm & Fuzzy Weekend Post – Or Why You Need Blogging Pals
• How to make more blogging friends and be insanely popular!
• How Friendly are You With Other Freelancers?
• How to Blog Nice – An Interview with Liz Strauss
• When Was the Last Time You Said Thank You?
• On Manners, Rudeness, and Respect

The cake image above, btw, is from my favorite online cake shop, Pink Cake Box. I LOVE them, and I’m thinking this is a perfect cake for a writer – well next to a little laptop cake, or maybe a cake covered in coffee (for me). Check out their other amazing cakes if you’ve got a few free minutes.

Creating a useful and successful blog networking plan

Social networking isn’t that hard. Anyone can tweet, leave comments, ask for link exchanges, or IM readers and blogging pals. These are all general networking ideas that can work. However, if you’re focusing on the wrong blog networking tactics for your specific blog you’re wasting your time.

In my mind we network for one basic reason, to draw readers to our blog. Maybe you’re networking for another reason; to get read for personal reasons, to promote a cause, to get a job, or to gain clicks on ads, but it really all comes down to getting people to your blog doesn’t it? Bloggers want traffic and with so many blogs around the competition can be brutal. Following are some tips that can help you fine-tune a plan for your specific blog.

Your blog comes first: You can network to your hearts content, but without a decent blog to back it up, you’re not going to gain any long-term readers. Write good posts often. Write posts your readers want to read (you can even poll readers about this). Showcase older and popular posts that new readers may have missed in the past. Other good ideas include offering easy access to rss and email options for your posts, making your blog easy to navigate, and creating an attractive blog that will entice people to look around. Taking care of your blog insures folks who land there stay and visit and hopefully come back.

Choose some, not all networking options: You can’t do it all, so you may as well choose some social networking options you enjoy. If you hate Twitter, it’s just not a good networking option for you because one, you won’t stick with it, and two, I think people can tell when you’re not really into what you’re doing.

Be selective about links: If you’re into emailing people for blogroll minded link exchanges, make sure you do your homework. I get link exchange requests frequently at Tree Hugging Family, which as you might guess is an eco-minded blog. However, I get link exchange requests from all sorts of bloggers who have nothing to to do with green. I’m not going to link a blog out of my niche so these bloggers have just wasted my time and their own. Make sure you send link exchange requests to blogs in your niche or at least in a sub-niche. Note – it’s also smart to send out link exchange requests after you’ve been blogging a while. I tend to not link brand new blogs (under 5 mos) because I have no clue if they’re in it for the long haul, and I hate having to change my blogroll.

Speaking of sub-niches: It’s smart to network with other blogs in your niche, but you can widen the field by networking with bloggers close to your niche as well. For example, if you write a thrifty blog, there’s a good chance readers of a DIY home project blog or a budget gardening blog might like your blog too.

Use the readers you have already to make networking decisions: If you have some stable readers, ones who leave comments, and also have blogs, head to their site, to see what else they’re reading. Check their blogroll and visit those blogs to leave comments. Often your readers will visit other blogs that might be good to network with.

Network with the bloggers on your level: Not to apply labels, but if you’re a less than B-list blogger (or new blogger) trying to get A-listers to notice you is a lofty goal. You might have better luck networking with less popular bloggers. We all start somewhere. You might be creating a long lasting networking relationship with a new blogger now, but who know where they’ll be in two years or less. Case in point, I became friends with a brand new blogger a couple of years ago, she had emailed me asking questions, and we hit it off. Then she managed to become way popular in under a year (rare but cool) and because we were pals she had all my blogs linked at her site, which tossed me some decent traffic. That’s not the only reason I like her, but it’s a nice bonus for sure, one I wouldn’t have gotten had I ignored her emails early on. An added benefit of non-A-listers is they get less email, usually have more time, and tend to be more open to new networking relationships.

Chill out: Online relationships, like offline relationships take time to build and grow. Asking favors too early on, frequently bugging a blogger you just met, using spammy behavior, and expecting too much is not chill behavior. Allowing relationships to grow naturally makes for longer lasting connections.

Of course when it comes to networking, there’s always more you could be doing. What are some of your best ideas for networking that meets your specific blog’s needs?

Blogging & Web Writing Gigs for June 22, 2009

I hope everyone had a nice weekend and Father’s Day. A semi-ok group of gigs today, although, I’m betting we’ll see more mid-week.

Job tip o’ the day: During the summer it seems like it’s harder to concentrate on work. Especially if you work at home, and can break whenever you like. Change up your routine so you stay on track. During the summer, it’s hot which zaps my concentration, so I tend to work more in the evenings. You might also try getting out; blogging at the park or coffee shop in the early morning.

Anywhere gigs:

Babybumpshops.com is looking for mommy bloggers and writers to create articles for their site. First of all, “Mommy bloggers” Egad (cringe). Secondly, only pays $15 per piece, so make sure they’re short.

Writers Needed for Health, Fitness, & Beauty Magazine – no mention of pay (???) ask.

Expert blogger

Webinar Experienced Person

Sneaker blogger

Cheeky Writers Needed for Sexy Nightlife Publication

Hiring Writer / Editor to Write Blogs on Luxury Website

Senior Writer – freelance - (Portland area) – possible telecommute.

Web site & marketing writer

Technology copy for website

Location specific gigs:

Web Editor/Communications Associate – Brennan Center for Justice – NY

Communications Manager – San Francisco

Digital Editor, Martha Stewart Weddings – bling gig in NY

Web Copywriter Needed (Chicago ONLY)

Public Web Editor – Federal Reserve Board of Governors – DC

Website and Advertising Content Writer – (danville / san ramon, CA)

Seeking city/online editor – The Daily Sentinel – Nacogdoches, Texas

Communications Director – Products (AOL) – AOL – partially marketing, but also writing – Sterling, VA

Editor/Writer – Bongarde Media – Greenwich, CT

Content Director for B2B Marketing Agency - (Downtown Portland, OR)

Multimedia Journalist – LocalEdge Media – Buffalo, NY

Deputy Web Editor – The Daily Transcript – San Diego

Virgin Mobile USA’s thriving Corporate Communications department seeks a whip smart social media expert – Warren, NJ

Managing Editor, WebMD Newsletters – WebMD – Atlanta

Social Media Manager – Cincinnati, Ohio

Social Media Marketing Expert in Boca Raton, FL

Technical/Web Writer – Start-up company - (san jose downtown)

Are you too distracted at work?

If you work as a blogger / web writer, you may find yourself getting super distracted often when you come across fun stuff to see and read. It’s also easy to get distracted when networking; sure Twitter can help you score gigs, but if you’re on there all day chatting, you won’t get much real work done.

I’m not immune to distractions. In one sense I’m lucky because I get to write mostly topics I love, but since part of my gigs is finding news and cool new products related to said topics I love, it’s easy for me to waste time browsing cool gear and then I get off track and lose work time.

To stay on track try the following…

Schedule everything!: I schedule every single thing I do online during my workday, or I’d never get anything done. And by everything, I do mean everything. I blog and do social media networking for clients and I’ve got time slots on my work schedule for all my tasks related to both. My schedule has time slots for lead searches, actual posting, commenting at other blogs, stumbling, email management, answering blog comments, Facebook, Twitter, and all the other little tasks I do at my jobs. For example, I love reading and commenting at other blogs, but since most of my gigs only require a little of that, I have to plan it, or trust me, I might do it happily all day, and not get my posts done. I use a schedule that has little check-off boxes on it, because there’s something about little boxes that makes me work. If I see five little boxes that need to be filled in with tweets for a client, I’ll do it.

Time it all: I’m more a fan of check-off-boxes vs. timing, because I know in my head how long tasks take me, but some bloggers I know use a timing method vs. boxes. For example, set your timer, or watch the clock as you do tasks, which could look like the following….

• 9 am – Network for blog one.
• 10 am – Posts for blog two.
• 10:30 am – Answer emails.
• 11 am – Catch up on news feeds.
• 11:30 am – Posts for blog three.
• 1 am – fun / personal social networking stuff (your own tweets, forums, and stumbling).
• And so on.

Set a time limit: If I find a story I’m dying to blog about, I will sometimes research it to death. TIME waster. Once I find a lead, I give myself a set amount of research time. If, at the end of that time, I don’t have enough info, I set the story aside for later. Same with images. If I have an idea in my head about an image for a post, and can’t find it in a few minutes, I settle for something less perfect.

Know what you’re writing about today: I usually jot down what I’ll be posting about in the morning, and it helps to keep me more on track than deciding on the fly what I’ll be posting about.

Use a weekly schedule: Another way that some bloggers stay on track is to go by a weekly schedule vs. a daily. I.e they do all their posting at blog one on Monday, blog two on Tuesday, blog three on Wednesday, use Thursday for paper work and misc tasks, and break up networking a little each day. Weekly schedules are a total failure for me. I have to go by a daily schedule or I get distracted. Find what works for you.

Write offline: If you’re way too distracted, you can write your posts offline, then go online and in one swift swoop, post the pieces to your blogs, add links, and publish. In this case some discipline can be a virtue, because in my opinion it’s faster to simply write online and gather links as you go, but if you’re always getting distracted, you might save more time writing offline.

Plan for fun stuff last: One technique I use is planning the fun stuff that I know will distract me for last. My favorite part of my job is green product lead searches. I love finding breaking news about new items coming out, and I ALWAYS spend more time than I should doing it, so I make sure to plan this task last and usually on a slow day (for me a weekend day usually), so that my other tasks get done as well.

Turn Skype, IM, etc. on DO NOT DISTURB!: Self explanatory.

How do you keep from getting distracted from all the cool stuff going on in the virtual world?

[image via stock.xchng]

What kind of jobs can blogging skills lead to?

Blogging for a career can be iffy. The pay can be good, but sometimes it’s beyond terrible. The hours on a cushy blogging gig may be easy but in many cases you put in long hours with few days off. Also, because of the popularity of blogs there are plenty of everyday Joes (or Sallys) who get it into their head that blogging is a snap and start a blog project which means in some cases you could end up applying for a gig where you know way more about blogs then the client who hires you (frustrating).

The good news is that blogging covers a wide range of skill-sets. Both my partner in crime Deb and me believe that your blogging skills can be used for not only blogging, but other cool gigs. It’s all about moving beyond blogging when you need to. If you’ve been blogging a while and have handled multiple projects you may have picked up enough skills to also tackle one of the following types of gigs.

Other sorts of short writing pieces: This is a given. If you blog it’s a good natural transition to magazine shorts, online content sites, and online magazines that are looking for shorter but still snappy pieces.

Longer writing pieces: Personally I transitioned from print to web, but there’s nothing to say you can’t do it the other way around. Even if you haven’t written for magazines, newspapers, or other print media before, you may have a better in at this point if you have an impressive blogging resume. Nowadays online pieces are considered a little more professional than they have been in the past, especially if you can score some gigs at major online sites, with big blog clients, or with blog networks that are well-known. It’s also useful if some of the posts you’ve done are interviews with well-known experts.

Social media gigs: If you’re a good blogger you’ve likely spent a lot of time on social networking. Currently companies are starting more and more to see the pros of having not only a company blog, but a forum, a Facebook page, a Twitter account and more, and of course companies need folks who are media and social networking savvy to run the show. Lately, if you look at the major job boards there almost always someone hiring for a social networking / community manager guru.

Business copy: Business copy such as brochures, snappy ads (both print and online), company newsletters, press releases, and more are all things you can try if you’ve been blogging posts such as reviews, recommendations, and breaking news. If you can say what you think, know how to promote, and can keep it short and interesting, then there’s many types of business writing that you might be good at. Bonus, business writing gigs tend to pay far above and beyond what typical blog gigs pay.

Web design and blog creation: Not all bloggers pick up HTML, coding, and design skills, but some do, and there are people who want to hire those folks to build a blog for them, set up a blog, design a website, and so on.

What other sorts of jobs do you think blogging skills naturally lead to?

Need a new social scene? How about 400 new social scenes?

Kevin over at Social Media Answers has this intense post up; Niche Social Networking Sites that you should check out.

It’s nice and tidy; alphabetized, and covers everything from art to aviation to fashion to goth to music to travel to writing, and seriously everything in between. There are also reviews of many of the sites included.

Frankly I’m stunned that there are so many social niche networks out there right now. Actually, maybe I’m more stunned that someone gathered them up in one place. The list will be updated and tweaked as time goes on, so bookmarking is a good plan.

Check it out and then go fourth and network to your little heart’s content.

Social networking is fuzzy – what’s your take?

I was making a list of social networking methods for blogs, plus discussing it with Deb, and I realized that some of the methods I use are pretty fuzzy. Many social activities cross over with blog promotion and the other way around, and it all mixes up with building your own blog community. For example, if someone finds you through Technorati and you become pals and maybe score a gig through that friendship, is it blog promotion, or are you doing a little networking? Fuzzy business.

That said, I’m going to cover some blog networking methods over the next few posts, but some of the methods we’ll look at may cross over into blog promotion. Although networking is fuzzy, here’s my take. If you’re a blogger, you need to get out there, connect, and interact with others. If you do that, you’ll not only be networking, but promoting your blog.

Here is a sample of what you’ll see if you look up “social networking” online:
Read more

What kind of social networking is the most beneficial for bloggers

It seems everyone is interested in finding the best form of social networking for bloggers, according to the recent post, “Is Network Blogging Tips the right name for this blog?”

It’s a bit of a loaded question, because straight up, the kind of social networking that will work best for your blog, is….

The social networking you’ll actually use. Bonus points if you enjoy using it. Read more

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