~ By Jennifer Chait
I recently received an email from another blogger. I had left a comment at her blog. Her e-mail to me said, “Thanks for stopping by and commenting. Please consider subscribing.”
At first glance, I thought this e-mail idea was clever. I rarely get e-mails thanking me for visiting a blog, so it stood out. Plus, I’ll admit, it did make me feel cared for (sort of warm and fuzzy).
Then, oddly enough, a blog client of mine, mentioned to some other bloggers and I, that we should try sending thank you notes by e-mail. So, I guess this new e-mail thank you deal is sweeping the nation. Ok, maybe not sweeping but it’s out there.
I started thinking about the situation. Questions swirling in my head; is this a good way to snag readers? Is this a productive way to use your blogging time? Hmmm. It was bugging me. I came to a conclusion…
Sending e-mails is not a good use of your blogging time. Here’s why:
- What would happen if all bloggers did this? If you knew that you’d get an e-mail each time you left a comment, would you be less likely to leave comments? I wouldn’t comment nearly as often. I get plenty of e-mail. Massive amounts of e-mails in fact. I don’t need more e-mail that serves little purpose. Sometimes I will subscribe to a comment thread – but I do that by choice.
- This blogger could have simply left me a return comment on her blog, thanking me for stopping by, and I’d have felt all warm and fuzzy without the extra e-mail.
- It didn’t work. I didn’t subscribe to her blog. It’s not that her blog was bad. I liked the blog. It’s just not a blog I see myself reading on a daily basis. Also, I don’t love being pressured, (even nicely), to subscribe to a blog.
- Now I’m worried about visiting her blog again. I might have visited again, but I don’t want extra e-mail. I’m worried that if I do visit, and feel compelled to leave another comment, she’ll just e-mail me again.
In the time it takes to send all these e-mails, you could be writing quality blog content. You could pull a comment out and highlight it in a blog post. You could be visiting other blogs and commenting. Comments will draw more visitors than e-mails. Thank you e-mails are not the worst idea ever, but in the grand scheme of blogging, there are simply better ways to spend your time.
What are some better ways to draw blog readers in and keep them visiting?