The blog I’ve been discussing in the last two posts is Tree Hugging Family. It launched in August 2007, so it’s somewhat new. Being a green family blog, it’s in a smaller niche, then say, pop stars or tech. Being in a smaller niche was one reason I was worried about getting a co-blogger; I wasn’t sure a co-blogger would reap large enough traffic benefits to make a difference.
I blogged at THF solo for about 5.5 months and then decided to find a co-blogger. Peggy has been co-blogging with me since February.
THF is a network blog, so I won’t be giving away exact stats, since it doesn’t belong to me. That said, I figured the best way to illustrate the difference between me blogging solo vs. the co-blogger addition was to create a graph. I only included unique visitors and page views to keep it tidy.
Tree Hugging Family Stats: August 2007 – April 2008
From August to January, I did a decent job growing both traffic and unique visitors; even though I was blogging solo. However, in February when Peggy started, you can see a sharper increase in traffic. Obviously in March and April traffic and unique visitors have increased extremely fast – faster than that slow and steady pace I was moving at.
Would THF have gotten this much traffic without a co-blogger? Sure eventually, but I wouldn’t even be close yet. That is, unless I became super blogger. The thing about having a co-blogger is you’ll have a lot more posts. Not simply because you add a second blogger either. I post more now that Peggy’s co-blogging. Mainly because since we have two of us it seems lame to not aim for top stats, and two her posts keep me motivated. I’d feel like a slacker if Peggy was posting 3 times a day to my one. It’s not a contest by any means, but it is a motivator.
Post & comment frequency:
In September, blogging solo, I had about 34 posts and 152 comments. This was typical of a solo THF month for me.
In March, blogging with Peggy, we had around 115 posts and 561 comments. One variable in March is that a contest we held got 193 comments, so comments may be inflated, but had Peggy not been co-blogging, who knows if I’d have had the time to even run the contest.
Since we do split traffic bonuses (see this post) my initial monthly pay at THF decreased. Now, my pay is almost back to where it was previously, and since traffic is growing faster, soon I’ll be making more at THF with split pay, then I would have been blogging solo and receiving all the pay.
For me adding a co-blogger was the right choice for this particular blog. It’s been nothing but beneficial. Hopefully, you can take these results, plus the positives and negatives and decide if one of your blogs could benefit from a co-blogger.
What’s next?: Peggy has nicely agreed to write a guest post for this co-blogger series. She’s going to talk about what it’s like to be hired onto an established blog as a co-blogger. Her perspective is really interesting because not only was she coming into a network blog as a co-blogger, but this was also her first network blogging gig – so stay tuned.
Now tell me what you think? Could a co-blogger benefit your network or client owned blog, or would it not be worth it?