In the three years I’ve been blogging I’ve seen other bloggers come and go. I’d say about seventy five percent of the bloggers I’ve seen start out have disappeared when things didn’t work out. The ones who took the time to do it right are the bloggers who have been around for a long time. The ones who didn’t last all seem to make the same mistakes. In case you’re just starting out in this business here are a few common mistakes newbie bloggers should avoid.
1. Thinking Blogging Will Make You Rich Right Away
Though certain bloggers do make six figures a year, this isn’t the norm. Sure, they got lucky, but they also took the time to do things right. It can take years to earn decent coin from a blog. Many wannabe bloggers enter into this thinking it’s going to make them rich right away. That’s rarely, if ever, the case. Many bloggers are lucky if they earn $25 or $35 a month for their personal blogs. The ones who earn hundreds, and even thousands a month are the ones who have been doing this the longest.
2. Not Doing Enough Research
This goes hand in hand with item number one. Know why the top bloggers are the top bloggers? They took the time to learn about blogging. They researched the best ways to bring in traffic, to bring in revenue, and to cultivate a community. They didn’t just open up a Blogger account, throw on some Adsense and say, "OK, I’m now a blogger."
3. Choosing an Over-Saturated Niche
Blogs about blogging, making money online, writing, food, celebrities and working from home are a dime a dozen nowadays, yet every day more and more crop up. If you’re going to choose one of these over-saturated niche’s be sure you offer something different. If you’re just rehashing what the other blogs are saying, there’s really no reason for anyone to visit you.
4. Choosing A Niche You Know Nothing About
A couple of years ago, soon after people started thinking there was something to this blogging, a fellow work at home mom decided she was going to start a blog. She researched and found out the word "mesothelioma" offered the highest paying Adsense payout of all the keywords. Did she know anything about Mesothelioma? No. Did she and her blog make a lot of money? No. Did it last? No. Because she didn’t have a clue she only wrote two posts and left it at that. If you can’t write your passion or write what you know, it’ll quickly become apparent.
5. Not Doing Enough to Promote Your Blog
It’s not enough to create a blog and post to it, how will others know it exists without shameless self-promotion? Bloggers in all stages of their careers can’t be shy about getting out and promoting their blogs. There are so many ways to do this without being spammy. Visit forums, participate in Twitter, become a part of another blogger’s community. Soon, traffic will be flowing. To just think people are going to show up is a big mistake.
Whether you blog for someone else or blog for yourself, it’s easy to make make some common mistakes. Do take the time to research blogging and learn the best ways to bring in traffic. Find out what folks in your niche want to know about and learn ways to promote community. To not take the time to cultivate your blog is a big mistake.
What are some other mistakes you can think of that new bloggers make?