Yesterday I talked about using your competition as a guide for setting your blog apart from the rest. Today I’d like to talk about one over-saturated niche where I don’t see much of anything new going on at all: celebrity blogs.
Celebrity blogs can be very popular and lucrative, just look at Perez Hilton, PopCrunch or TMZ. The problem is, with dozens of new celebrity blogs starting every day, they’re all starting to look the same. Each one reports on the same bit of news, without having anything new to say. Why would I want to visit a blog saying the same thing as all the others? As a celebrity blogger I had to learn to do a few things to set myself apart from the pack.
Visit the Different Celebrity Blogs
Ask yourself "What can I do differently than these bloggers?" "What can I say they’re not saying?" "What can I do to make people visit me over the other celebrity blogs??"
Look for Different Kinds of Celebrity News
Instead of being the 257th person to tell us Angelina Jolie is having twins, see if you can find someone else to talk about. Find interesting facts or post a mini-bio on the different celebrities.
Find a Niche
Try to narrow your niche. For instance, one of my celebrity blogs is strictly about celebrity role models. Another offers great lists and feature stories in addition to news and gossip. In fact, the blog offering celebrity lists is often quoted by radio stations.
Search for a Deeper Story or Different Angle
Last summer everyone delighted in reporting on the antics of Britney Spears. Turns out, she was mentally ill and being manipulated by people she trusted. Instead of writing the obvious angle, dig deeper to see if there’s more to the news item than meets the eye.
It’s Not About Snark
Every gossip blogger thinks she has to be snarky, but that’s not the case at all. Try being a nice blogger and seeing what happens.
As you can see, there are a few different ways to set yourself apart as a celebrity blogger. Why do the same exact thing as everyone else?