Many networks have channel or network wide promotions geared towards bringing in more traffic. I’ve always maintained it’s in a network bloggers best interest to take part in these types of promotions, but one reader begs to differ. This excerpt is reprinted with permission:
Perhaps I’m not a team player but I hate channel promotions. All they do is get one or two other bloggers in my channel to visit my blog. I’d much rather take part in a promotion where we bring in the outside world. This is my biggest problem with network blogging. None of the promotions attract outsiders.
I find most channel promotions boring. Recently we had to do a promotion where we wrote up a glowing review about four other blogs in our channel. We had to choose blogs a certain amount of rungs up the alphabetical ladder. The problem was, none of these blogs had anything to do with my blog. My readers could care less and I had my lowest traffic ever. After reviewing these four blogs not one person reviewed mine. So what good is it for me if no one else participates?
I want to blog. I don’t want to promote everyone else’s blogs because this doesn’t benefit me. Channel wide promotions don’t send me any extra traffic and my blog always seems to be the one to get the shaft throughout it all anyway.
I can understand this blogger’s frustration. I’ve participated in many channel wide promotions that didn’t do anything for my blogs either. I do like the idea of helping out others though, so it didn’t bother me too much. Still, he has a good point. Why bother if it doesn’t benefit the blogger?
You’re under no obligation to take part in channel promotions. I would suggest talking about it at your next channel chat or if your channel has a mailing list, bring it up there. Tell your editor why you don’t wish to participate and maybe you can work out a solution together. Maybe if you discuss it with others in your channel you might learn others feel the same way and can work on promotions that benefit everyone.