by Deborah Ng
I’ve long maintained one should always treat web property like real estate. It’s the reason there’s no deborahng.com. Who would want to buy a blog with my name on it? Morerover, who would want to buy a blog on someone else’s subdomain?
You may not want to think about it now, just as there may come a day when you won’t be living in your house any more, there may come a day when you won’t be blogging at your blog anymore. If you leave blogging on your own terms, you may wish to sell your blogs. This is why your blog’s name is so important.
Blog Titles Should…
- …be reflective of the subject matter
- …be reflective of your brand
- …catch the readers’ attention
- …be search engine friendly
- …be impersonal
- …be short and easy to remember
- …be easy to type
A Few Other Things to Keep in Mind when Choosing a Blog Title
- .com’s sell better (for the most part) than .nets, .orgs or .biz – for blogs. If you’re a full fledged business the aforementioned “dots” can probably work. Plus, most people remember .com over the others anyway.
- Many blog visitors don’t want to type dashes and underscores if they can help it. They want to type without having to shift or stretch their fingers too far. Make sure the name is as easy to type as possible
When you’re choosing a name for your blog, think in the long term. If you’re blogging about a fad, or a current pop star, will they be popular years from now? If so, will someone still want to buy it?
Put the care into choosing your blog name that you would in choosing a home. You never know, you may get a house-sized payment when you decide to sell.