What traits, characteristics, and qualities make for a good freelancer?
Well, they have good attitudes. They’re positive people who like to help clients while providing fast service. They often have an ability to think ahead and suggest alternatives or better solutions. Sometimes they propose new ideas to make the client’s company better.
There are plenty of other qualities on the list. If you had to put them in order of importance, where would you put ‘skilled’?
If you said right at the top or even within the top ten qualities of a good freelancer, you’d be wrong. Skills are important, yes, but not that important. Your attitude, your behavior, and the feelings you bring to your potential customers are more important than your skills.
That’s right. How well you write doesn’t matter much.
People hire the great person to work with, not the diva with the diplomas. People buy because of how they feel, not because of what they think. It’s the whole concept of branding in a nutshell. Consumers don’t make logic-based purchasing decisions; they make emotionally-based ones.
That goes for hiring writers, too.
You could have a long list of diplomas, certificates, and credentials proving your fantastic skills – it doesn’t matter. The buyer is going to hire you because you seem nice, because you made him feel good, or because you sounded confident.
Many successful freelancers don’t have a degree at all. They’re successful because they do a good job and they have a good attitude that makes them desirable.
They land the gigs and they keep the clients because they provide full satisfaction. They get more clients because word spreads fast. You’ll never hear, “Joe has five diplomas!” You’ll hear people say, “Hey, go see Joe about that. He’s great to work with.”
So tell me, how’s your attitude these days?
Want more great advice on being a successful freelancer? Check out The Unlimited Freelancer, your guide to making more money, working less and doing what you love.