We spend a lot of time here at Freelance Writing Jobs talking about “where” to find potential clients. I’ve been giving this some thought and I think the first question we should be asking ourselves is “who” the potential clients are. Here’s my take on it:
Your potential clients are everyone you talk to, e-mail, IM, follow on Twitter, etc. When you pick up a magazine or a newspaper, you can find potential clients. Local businesses can give you work, as well as ones that you find when you are surfing the Internet. Once you get into the mindset the everyone you come into contact is either a potential client or can put you in touch with a potential client, your outlook will start to change. You start to see opportunities everywhere, and you will be more willing to talk to people about the services you offer.
The more you market yourself through various methods, the more your business is going to grow. If you find it hard to talk about yourself, start by doing something simple like putting your job title (“Freelance Writer”, “Professional Writer”, “Wizard of Words”, etc.) in a signature line on all of your e-mails. Include a link to your web site as well.
Go to the places where people who make up your niche market of clients hang out online. Find blogs or sites with discussion forums and join them. Start posting comments that contain helpful information, and be sure to include a link to your web site in your signature. Over time, you will become recognized as someone who is knowledgeable and generous with their knowledge and prospective clients will click on your link to find out more about you. And that is how you start to build a business with a group of loyal, repeat clients.
How would you answer the question, “Who are your clients?”