There are some clients you can usually count on to keep you supplied with a steady stream of work. I call them “bread and butter” clients.
The work can vary, depending on what the client has available, and if you develop good relationships with a few of them, you can avoid a lot of the “feast or famine” times that seem to be a part of so many freelance writer’s lives.
The Trade Off
I have a few bread and butter clients that I’ve been working with for awhile now, and the arrangment works out pretty well. I know that I can probably get a certain amount of work from them each month, and hopefully I can fill in gaps in my schedule with other project work. I find that being hired for a specific project only tends to pay a bit better, but the work flow varies.
The trade off comes in the form of choosing steady work at a slightly lower rate of pay versus the uncertainty of project work that pays better. I like to have a combination of the two,and I don’t have a problem with taking on something that will keep me working on a regular basis.
If you could choose the kinds of clients that you would prefer to work with, would you stick to the bread and butter variety, or do you want to go after more lucrative projects that may be harder to land? Or does having a mix of both kinds make more sense to you?