Summer is finally here. I count the first day of summer as the day that school finishes, not the date on the calendar. When the weather is warm and kids are home, it may be tempting to put your search for freelance writing work on the back burner, too. There are good reasons for continuing to apply for gigs and pitch potential clients at this time of year, though.
Less Competition for Available Gigs
Some writers are taking time off or adopting a lighter work schedule during the summer, and this may mean few applicants for available writing gigs.
You Impress Potential Clients
While many brick-and-mortar businesses adopt summer hours during the warmer months, they don’t close down entirely during this time. When you continue to respond to ads and approach potential clients, you are showing them that you are a diligent professional writer – exactly the kind of person they want to hire.
You Get Your Name in Front of Clients for Future Hiring Needs
A potential client may not be ready to hire at this time, but if you get your name in front of them and follow up periodically, you have a better chance of being hired when they are ready to start new projects. It saves them the time and trouble of placing an ad and weeding through a ton of applications.
Do you keep applying for gigs during the summer or do you back off until the fall?