It may sound like the same thing. Building your name and building your niche, but in actuality they are two different things. While it’s entirely possible (and ideal) to do build both your name and your profile within your niche at the same time, it is also possible to do one while not doing much for the other.
So do you know if there is an imbalance in your “brand building?”
Review Your Work
What does your work say about you? Your niche? Are you stuck in the low paying gigs that contribute toward your niche, but aren’t doing much to get your name out there? Do you have solid clips that showcase your writing abilities, but don’t necessarily focus on your chosen path of work?
When you take gigs, be mindful as to where they fit in the overall design of your career. If you are really a travel writer, but spend all of your time doing tech work, you are not on the right path. All writers should stop every so often to assess where they are and where they are headed.
Review Your Social Network
What type of things are you Tweeting and Facebooking about? What things are you posting? Who is in your social circle? Writers need to consider if they are following, friending and contributing info according to their niche, also being mindful if they are also portraying themselves in a positive professional light.
Some genres of writing aren’t necessarily the strictest when it comes to decorum so tweeting about random things may not affect you much. But, if you are say a parenting writer, you may either want to have a personal Twitter account to discuss your favorite swinger’s clubs and use your professional account to discuss potty training techniques.
A few things to remember:
- Make sure your social networking contributes to your work. Follow leaders and peers in your field of choice.
- Make sure to tweet & post links to your work so others can see and follow what you’re doing.
- Make sure your body of work reflects the type of career you are working for and toward.
Got any tips on building your niche & name?