I’ve been thinking about sponsored advertising a lot this week. Many bloggers won’t have anything to do with sponsored post advertising as they feel it’s a sell out and will turn off their readers. I can appreciate that. I think, though, many of us are lying if we say we don’t wish to make good money with our blogs. Make no mistake, FWJ is first and foremost a blog providing a useful service to freelance writers. However, it’s also a business. Blogging is a business. The bloggers at this network expect payment and I hope to turn a profit.
With that said, I’ve turned down most offers for sponsored posts because they don’t fit with this community. I mean, I have a price but I’m not a total whore. I also believe in full disclosure and transparency for sponsored posts, which means if anyone paid me to write a post for them, you will know so you can draw your own conclusions.
As I wrote earlier, the rules for blogging are that there are no rules. We all do what we feel best works for our own situations. Sponsorship isn’t selling out. It’s a business decision some bloggers choose to make. I can’t fault them for that. As long as a blog continues to provide awesome content, advertising and sponsorship is never a deal breaker for me. No one thinks twice about buying a heavy issue of Vogue featuring 100 pages of content and 500 pages of advertising. I look at it the same way. As long as it’s not overly spammy and they’re honest about sponsored posting, bloggers should do whatever they feel best to survive without being accused of selling out.
What do you think?