I always liken blogs to real estate. There are several similarities. For example if you choose a good domain name, your location, you can sell your property for a good price. Moreover, if you have curb appeal, the right kind of traffic and valuable content and a steady revenue base, you can sell for a good price.
I’ve entertained several offers to sell over the past couple of years, but turned them all down. Usually those offers weren’t enough money to warrant serious consideration. Not when you consider I earn a steady income, have over 6500 subscribers and thousands of visitors each day. Not when you consider how many advertisers seek me out on a regular basis. Not when you consider how many new writers consider FWJ to be the place to go for advice for getting started.
Yesterday the CEO of a very recognizable brand asked about buying FWJ. After I picked myself up off the floor, I experienced a flood of emotion:
- Validation: A major name in our business likes what I’ve done here enough to not only notice FWJ but to own it.
- Confusion: Why do they want to buy MY blog? There are thousands of blogs about writing and freelancing? Why does mine have value – and how much is it worth to them? Why FWJ?
- Greed: It would have to be a really (and I mean REALLY) good offer to sell FWJ.
- Sadness: What would I do if I didn’t have FWJ? This is my life and my livelihood. It’s my biggest source of income and my favorite thing to do each day. What will I do every day if I can’t blog for you?
- Pride: See validation above. Plus, to have this company want to own my “baby” is truly an honor.
Now, as I write this I know I won’t be idle. I have several other properties, one set to launch very soon. I enjoy building things from scratch. I can flip blogs like some people flip property. However, it’s FWJ. Not just some little blog, but my pride and joy. Something I put my heart and my life into. How can you put a price on passion?
I’m torn and I didn’t sleep well last night. We’re talking about FWJ. The little writing job blog I built into a network in four and a half years. It’s like selling a beloved family home or marrying off a child. FWJ is me, it’s my brand.
Think about your blog and everything you put into it. Would you sell? At what price?