Is looking for freelance work a necessary evil to you or something that you take in stride as part of the life of a freelancer? No matter how busy we may be at any particular point in time, we need to keep in mind that things can change very quickly.
A client who was keeping us busy with steady work may not have much for us at a particular point in time. We may decide that it’s time to move on from a client or a type of work we have outgrown. The gig may be for a specific project only. Whatever the reason, freelancers must constantly be looking for their next gig.
How do you see your job search? Do you give a big sigh and tell yourself it’s something you “have” to do? Or is it something you “get” to do? If you approach your job search and pitching clients with the attitude that you “get” to talk to people about how you can help them by using your abilities to help them reach their goals, your enthusiasm for what you do is going to show, whether you are writing a cover letter, calling a prospective client or meeting someone in person.
If you were the person doing the hiring, would you rather work with someone who is enthusiastic about what they are doing and interested in your business or someone who is just going through the motions because they “have to” look for work? You may not be able to control whether a potential client chooses to hire you, but you can do your best to be someone that people will want to work with.
What do you “get” to do today?