Warning: Marketing spiel and affiliate link below:
What is The White Paper Success Summit and why should you care?
The White Paper Success Summit is put together to help empower writers to attract quality leads, become an authority, and grow their business by writing educational white papers. It’s designed to empower marketers and small business owners to master the art of white paper marketing.
According to an Eccolo Media survey, white papers are the top marketing tool used by businesses today – and let’s not forget – freelance writing is a business.
How will a White Paper Success Summit Help Freelance Writers?
I can’t speak for me personally, but I can share Mike Stelzner’s story in his own words:
Back during the last market crash (the dot.com implosion), there was this guy—a small business owner—who really was hit hard. He lost his biggest clients, had young kids to feed and really wasn’t sure what to do.
He was thinking of spending a lot of money on advertisements. Fortunately someone told him it was a waste of time.
So here’s what he did and what happened.
He wrote a 10-page piece, sharing his tips and secrets to his craft. His friends said h e was nuts and shouldn’t “give away” such great knowledge.
He ignored them.
Once his “masterpiece” went up on his website, he immediately started getting leads. The first week was 43 prospects. After 4 weeks it jumped to more than 400.
After only 8 months he had thousands of quality leads coming in, was landing huge projects and frankly had more work then he could handle.
Fast-forward to today. That document he wrote back in 2003 still brings him more than 30 leads each day (84,261 leads so far) and has helped him land millions in new business (from big names like Microsoft, FedEx and Dow Jones). And it led to a best-selling book.
His name is Michael Stelzner. And his super weapon was an educational white paper. MarketingSherpa calls him “The Grandfather of White Papers.”
About the event:
The summit, which will help writers learn to attract more high-quality leads, features sessions by industry experts including Michael Stelzner (author, Writing White Papers), Bob Bly (author, White Paper Marketing Han dbook), John Jantsch (author, Duct Tape Marketing), Brian J. Carroll (author, Lead Generation for the Complex Sale), Roger C. Parker (author, White Paper Design that Sells), Joe Pulizzi (author, Get Content Get Customers), Jonathan Kantor (author, Crafting White Paper 2.0) and others!
Together this team of “who’s who” in white paper marketing will help you succeed using practical tactics.
What’s in it for you?
Again, I’m going to quote directly from the sales page:
- First, you don’t need to be a techno-geek to create good white papers. White papers are really articles on steroids with a slant. The right person with the right direction can create a white paper that goes viral (yes, that could be you!).
- Second, it’s not just technology companies that use white papers. Any business (big or small) that sells to other businesses should use white papers. For example, FedEx, Dow Jones, Monster.com, LinkedIn and thousands of smaller businesses all use white papers as marketing material. Even if you sell to consumers, white papers can be very effective.
- White Paper Success Summit 2010 will help you discover the best ways to market your business with white papers. You’ll also learn how major white paper campaigns were executed and how you can achieve similar results (play-by-play steps provided).
- It’s fully dedicated to empowering you. You’ll discover how to grow your business without the uncertainty of trial and error.
Yes, attending this online event (and applying the techniques) will grow your business. But there’s much more. You’ll also join a community of like-minded peers who’ll share their experiences and wisdom.
Go here now to learn more: White Paper Success Summit 2010 (Full disclosure: This is my affiliate link. If that sort of thing bugs you, feel free to enroll without my link. I promise it won’t upset me.)
P.S. You can get 50% off if you act now. There are 12+ original sessions on using white papers to market your business. Be sure to check them out. I know that each of the presenters has created NEW content for this event.
P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers (valued at $42) waiting for you here. Go get it.