When I’m responding to freelance writing job ads, I don’t always have a contact name for the client. How do I handle the salutation?
Will Write for Money
Dear Money Writer,
E-mail is a little different from sending a letter by regular mail. People tend to be a little less formal when communicating in this manner. While that may be acceptable when you are sending a note to a friend or a family member, you will want to be more formal when you are communicating with a potential client.
If you have the name of a specific contact person, make sure that it is spelled correctly in the e-mail. (Copy and paste it into the body of the e-mail if you are concerned about being able to do so.)
In a situation where despite your best efforts you have been unable to find a specific name, then use a general greeting, like “Dear Sir or Madam.” You could even keep it really simple by using something like, “Good morning” or “Good afternoon.”
What should you avoid using as a salutation when you are sending an e-mail to a client?
How you doin’?
You get the idea. While the person you are making contact with may turn out to be a friend at some point, that is not the case yet. It’s better to err on the side of being a little too formal when sending an e-mail to a prospective client.
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