After my last post, 5 Reasons You’re Not Making Any Money as a Blogger, some of the members of this community asked if I could offer a few tips for promoting blogs without being spammy or annoying.
A key to successful blogging is knowing there’s a fine line between self promotion and spam. The important thing to remember is to build relationships rather than spreading links everywhere you go. If you only drop links, you’ll turn off potential readers. However, if you take the time to participate in discussions and get to know people, they’ll want to learn more about you and what you do.
Here are a few tips for promoting your blog without spamming the people you need most:
1. Post in forums – Forums are a terrific way to build up relationships and have a conversation with like-minded people – as long as that’s what you’re doing. When every comment you make is pimping an article (“I wrote a post about that once, check it out…”), you’ll find yourself banned or shunned in no time flat. When you take time to have an intelligent discussion with people who share the same vision, they’re going to want to check out the links in your signature. Conversational marketing works better than spam.
2. Visit other blogs – Other blogs in your niche are not your enemies or your competition, they’re colleagues. Instead of worrying about another site stealing your traffic, or who is higher in the Google Rankings, use other blogs to your advantage. Participate in the comments and offer a useful point of view. If you left a thoughtful remark, others might be include to check out the link in your signature line. Keep in mind it’s considered spam to drop your links anywhere but the appropriate space. Don’t drop links in your comment post unless invited to do so. [Read more…]