Probably the most important question you should be asking when looking for blogging work is “how much does that job pay?” You may have noticed many blogging gigs pay less than other forms of writing. There are lots of reasons for this, mainly the advertising revenue a blog takes in may be less than your basic website, and definitely less than most print markets. It can work though. If you know enough about how the compensation thing works for most blogs, you won’t be taken advantage of.
Let’s take a look at what some networks and individuals are offering their bloggers:
Some individuals or networks don’t want to pay bloggers. Instead they offer “exposure.” They tell you your byline is compensation enough. Until my byline puts groceries on my table, I won’t agree with this. Especially for a blog with little or no traffic. In this day and age, anyone can start a blog. You might as well start up your own and get your glory there.
Some blog networks offer only a portion of the advertising revenue. This can go either way. If a blog receives massive, and I mean massive amounts of traffic, you might be able to get by on revenue. The truth is, bloggers don’t usually stick with networks only offering a portion of the revenue since this only amounts to pocket change at the end of the month. Before accepting a job only paying ad revenue, do a little research. Find out how much traffic and how many page views the blog receives each day and each month, and how much revenue the blog brings in. You’ll also want to see the blogs stats and earnings reports each day to make sure you’re not being ripped off. If the blog network can’t give you this, move on.