As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success.
Here’s a harsh truth: getting straight A’s in high school English doesn’t make you a killer copywriter. It’s a profession, and like other professions, there are skills and strategies that you need to learn and master.
It’s true that you need a certain amount of natural writing talent, but you also need to learn the rules. Just like a baker has to learn how to separate eggs, or a mechanic has to learn how to use a wrench, copywriters need to learn how to craft a killer headline and create captivating content.
The good news is that there are plenty of free guides to help you acquire those skills and learn how to wield the tools of the copywriting trade. And one of them is by the content marketing guru, Neil Patel, which can be found here. [Read more…]
Freelance writers are often encouraged to find a niche. By focusing on a specific niche, you position yourself as an expert in that area and can charge more for your expertise. One niche many freelance writers overlook is e-commerce copywriting. If you have a knack for sales copy, writing for multi-channel e-commerce clients is a varied and lucrative niche. Here’s what multi-channel e-commerce copywriting involves and how it can boost your income.What is multi-channel e-commerce copywriting? How can it help you as a freelance writer? Click To Tweet
SEO copywriting involves optimizing web pages for the purpose of generating traffic. Besides challenges in other niches like technical writing, SEO copywriters face the unique challenge of achieving optimization and getting the attention of an audience.
Optimization is important, but SEO copywriting has moved on to a more customer-focused approach. It is not enough to write content and simply put in relevant keywords in the right amount. Now you have to catch the attention of the target audience; both existing clients and prospective clients. Once your clients visit your website, you have to convince them to stay with you. [Read more…]
For more than a decade, landing pages have become increasingly popular and more widely used by just about individual and business that owns a website.
The reason for the continuous uptick is because landing pages are a stellar solution for optimizing conversions for sales, downloads, email acquisition, and various other KPIs.
Landing pages serve as a vehicle for a brand to target interested audiences with relevant offerings that are valuable to those individuals. What sets landing pages aside from most web destinations is that viewers arrive with a specific intention, as opposed to merely browsing. [Read more…]
From an outsider’s perspective, developing a sales page may look easy. Sometimes it only has a few sentences of text, a visual, and a couple of buttons.
However, as any copywriter knows, creating a high converting sales page is anything but easy. It’s actually one of the most challenging things you’ll ever do. [Read more…]
As a freelance writer, the more variety you’re able to offer in your services, the more profitable your business will be. If you want to increase your earnings significantly, one skill that you absolutely must master is landing page copywriting. If you can write high-converting copy, you’ll be in high demand all year round.
Landing page copywriting is simple and complicated at the same time. The good news is that you can learn to write landing pages that make readers into customers; landing pages that will make clients come to you.
When many freelance writers start out, they assume that by focusing on word choice, readability, sentence structure, and great grammar, they can tackle any job with appropriate aplomb, and while it’s true that all of these are important, writing well is really just the baseline from which a good freelance writer works.
The gigs you get as a freelance writer assume a certain level of quality and craft, but what you’re writing for determines exactly what you need to achieve. Like it or not, pithy wordplay may never be as big of a deal to your clients as it is to you – especially if you’re writing for B2B. Much of the writing you’re going to do will have some aspect of a sales pitch inherent within it, whether that sales pitch is directed at a search engine, a consumer, or another business. So why not embrace it? Marketing and writing well — especially when it comes to B2B — function best when they’re two peas in a pod.
Here are five reasons why B2B freelance writers are the best marketers in disguise. [Read more…]
Last year, I shared a quiz titled “What Type of Freelance Writing Gig Suits You Best?“, and if you took it and got “copywriting” as the result, you’ll love this post. Actually, even if you didn’t get that result, the chances are you’re doing some copywriting work – whether you realize it or not.
Copywriting is an often used term, sometimes inaccurately.
That’s where the ultimate guide to copywriting comes in handy – very handy. [Read more…]
Time for another lesson in copywriting! Today, you’ll learn a critical element of every copywriting project you take on that you should memorize and never forget — when it comes to making purchase decisions, consumers care about themselves.
When I teach copywriting to business owners, I always start off this section of the lesson with a sentence that quickly catches their attention, “No one cares about you.” They don’t like to hear this news from me, but if they can’t understand it, their marketing messages will fail to deliver the results they want and need.
So how does this apply to the copy that you write for clients (or to market your own freelance writing business)?
It provides you with a very simple rule that you should always follow: Your copy should include far more references to ‘you’ than ‘we’ or ‘me’.
Let me explain.
When a consumer reads copy, they want to hear how the product or service being marketed will help them. They need to understand that the money they pay for that product or service will make their lives better or easier. In other words, they need to believe that the product or service will benefit them in some way that is worth the monetary investment and time required to make a purchase. They don’t care about the fact a business is a member of the local Chamber of Commerce. No matter how proud a business owner is about his longstanding membership, that piece of information is not going to close a sale. When a business has limited space or time to communicate messages to consumers, that space needs to be used as effectively as possible in order to compel consumers to action.
Bottom-line, don’t clutter copy with references to ‘me’ and ‘we’ (i.e., the business talking about itself). Instead, fill your copy with references to ‘you’ (i.e., the consumer) so they can relate to the messages and apply them to their own lives. Following are two simple examples for a computer retailer to help you understand this concept:
- We or Me Copy: We offer low prices and our employees are experts in the computers we sell.
- You Copy: You’ll get low prices and personal service from a staff that’s ready to help you find the computer that’s right for you.
As a consumer looking for a computer, which of the above copy examples is more compelling to you? The first is loaded with references to ‘we’ while the second is all about ‘you’, the customer. Clearly, the second example would be more effective at moving consumers to action.
The rule-of-thumb that I suggest following is the 80-20 rule of marketing that tells us 80% of a company’s business comes from 20% of its customers. By applying that rule to copywriting, 80% of your copywriting should refer to ‘you’ while just 20% should refer to ‘we’ or ‘me’. Of course, there are exceptions to every rule, but follow this guideline to achieve a good balance, and your copywriting will improve. You can read more about the you not we rule in my book, Kick-ass Copywriting in 10 Easy Steps.