As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success.
Here’s a harsh truth: getting straight A’s in high school English doesn’t make you a killer copywriter. It’s a profession, and like other professions, there are skills and strategies that you need to learn and master.
It’s true that you need a certain amount of natural writing talent, but you also need to learn the rules. Just like a baker has to learn how to separate eggs, or a mechanic has to learn how to use a wrench, copywriters need to learn how to craft a killer headline and create captivating content.
The good news is that there are plenty of free guides to help you acquire those skills and learn how to wield the tools of the copywriting trade. And one of them is by the content marketing guru, Neil Patel, which can be found here. [Read more…]
Freelance writers are often encouraged to find a niche. By focusing on a specific niche, you position yourself as an expert in that area and can charge more for your expertise. One niche many freelance writers overlook is e-commerce copywriting. If you have a knack for sales copy, writing for multi-channel e-commerce clients is a varied and lucrative niche. Here’s what multi-channel e-commerce copywriting involves and how it can boost your income.What is multi-channel e-commerce copywriting? How can it help you as a freelance writer? Click To Tweet
SEO copywriting involves optimizing web pages for the purpose of generating traffic. Besides challenges in other niches like technical writing, SEO copywriters face the unique challenge of achieving optimization and getting the attention of an audience.
Optimization is important, but SEO copywriting has moved on to a more customer-focused approach. It is not enough to write content and simply put in relevant keywords in the right amount. Now you have to catch the attention of the target audience; both existing clients and prospective clients. Once your clients visit your website, you have to convince them to stay with you. [Read more…]
For more than a decade, landing pages have become increasingly popular and more widely used by just about individual and business that owns a website.
The reason for the continuous uptick is because landing pages are a stellar solution for optimizing conversions for sales, downloads, email acquisition, and various other KPIs.
Landing pages serve as a vehicle for a brand to target interested audiences with relevant offerings that are valuable to those individuals. What sets landing pages aside from most web destinations is that viewers arrive with a specific intention, as opposed to merely browsing. [Read more…]
From an outsider’s perspective, developing a sales page may look easy. Sometimes it only has a few sentences of text, a visual, and a couple of buttons.
However, as any copywriter knows, creating a high converting sales page is anything but easy. It’s actually one of the most challenging things you’ll ever do. [Read more…]
As a freelance writer, the more variety you’re able to offer in your services, the more profitable your business will be. If you want to increase your earnings significantly, one skill that you absolutely must master is landing page copywriting. If you can write high-converting copy, you’ll be in high demand all year round.
Landing page copywriting is simple and complicated at the same time. The good news is that you can learn to write landing pages that make readers into customers; landing pages that will make clients come to you.
When many freelance writers start out, they assume that by focusing on word choice, readability, sentence structure, and great grammar, they can tackle any job with appropriate aplomb, and while it’s true that all of these are important, writing well is really just the baseline from which a good freelance writer works.
The gigs you get as a freelance writer assume a certain level of quality and craft, but what you’re writing for determines exactly what you need to achieve. Like it or not, pithy wordplay may never be as big of a deal to your clients as it is to you – especially if you’re writing for B2B. Much of the writing you’re going to do will have some aspect of a sales pitch inherent within it, whether that sales pitch is directed at a search engine, a consumer, or another business. So why not embrace it? Marketing and writing well — especially when it comes to B2B — function best when they’re two peas in a pod.
Here are five reasons why B2B freelance writers are the best marketers in disguise. [Read more…]
Last year, I shared a quiz titled “What Type of Freelance Writing Gig Suits You Best?“, and if you took it and got “copywriting” as the result, you’ll love this post. Actually, even if you didn’t get that result, the chances are you’re doing some copywriting work – whether you realize it or not.
Copywriting is an often used term, sometimes inaccurately.
That’s where the ultimate guide to copywriting comes in handy – very handy. [Read more…]
In college you learn to abide by AP style, write in neat paragraphs and an academic tone. In the traditional writing format, these rules transferred nicely. However, when it comes to modern mediums, otherwise known as web writing, these rules generally don’t apply. While grammar should still be pristine, it’s more about the content than anything else. As an editor, it’s important that you have an eye for these key differences. [Read more…]