Clients may not always be able to articulate what they want, and this can be challenging. Rather than give up on the client entirely or do a half-hearted job just to get paid, it is worthwhile to spend a little more time with that person to make sure you are both on the same page as far as your work is concerned.
Go through the instructions you have been given in detail before you start work. Does everything make sense to you? Do you have any questions? Do they prefer a certain format or font? (Better to ask them early in the process than have to make extensive changes later on.)
You also need to consider the audience who is going to read your work. What do you want them to take away from having read it? Are you providing information to establish your client as an authority in some area? If so, is the information relevant to the audience? Do you want the reader to take action in some way (sign up for a mailing list, subscribe to an ezine, click on the “Buy Now” button, etc.)? Will your work encourage the reader to do what your client wants?
It’s not enough just to get the basic instructions for a project. You also need to think about why the client wants the work done. Anticipate your client’s needs and do your best to meet them, and you will find that the client will contact you for other projects.