Reader comment / question:
“It annoys me when a blog has 15 or 20 posts a day. To me, it feels like the friend who forwards 15 chain emails a day and also sends 2 or 3 personal emails… I won’t name names, but I subscribe to a couple of blogs that do this. When I get too far behind in reading the posts in my reader, the first thing I do is go to those blogs and mark all their posts as read without reading them. I also tend to skim their posts more often than other blogs because more often than not there is only one or two good quality posts a day from those blogs and a whole lot of stuff that is uninteresting. The blogs I am thinking of all have many co-bloggers and appear to be network blogs.
Do you think there is a point where a blog posts too much in one day? If so, do you think this is usually a function of having too many co-bloggers? Of not exerting enough editorial control? Of…?”
What I think:
First this is a really good question, but I wonder why you’d have blogs in your feed that offer “a whole lot of stuff that is uninteresting” – that sounds dull. I’d delete blogs like that. Not knowing the background of the blogs I can’t say why they offer dull content. It could be too many bloggers, or bloggers who don’t know the topic well, or it could be any number of things. Their editor may be telling them what to write, or the bloggers hate their topic so they write garbage just to get posts out of the way. One way to know for sure is to ask – most blogs have contact pages. Jot off a quick email that says, you’d like to keep them in your feed but…
I don’t think a blog’s interest factor has to do with post count, because every post has the potential to be interesting. For example, The Blog Herald and Performacing both sometimes post often in one day, and I find the posts interesting enough to read; or I at least skim them all. There are other blogs that post much more than these two, like many celebrity blogs – for the people who like celebrity blogs, a lot of posts are a bonus. For someone like me, it would be torture to have them in my feed.
I think it’s more what the bloggers bring to the blog then the actual number of posts. They bring lots o’ junk, well, you end up with a junky blog. If they bring seven or two nicely done posts a day, you still end up with a nice useful blog either way.
Post count in general:
There’s a downside to too few posts. I’m currently working for a network that wants one post a day at each of their blogs, and in some cases less. I’ll be shocked if this blog network grows at even a normal pace. With one exception, I’ve never seen a blog grow well on less than two posts a day.
While I don’t think the number of posts alone can ruin a blog, I do think there is one potential downside to too many posts. Once you get past six posts a day, it’s hard to follow a blog. If a blog is hard to follow, it seems unlikely that you’ll connect with your readers. I like when I can easily keep up with a blog. For me personally that’s about five posts tops.
Post count is variable though. You have to find the perfect balance for each blog you write. Most blogs I write for seem to have a traffic cut-off, as in traffic stalls once you get past a certain number of posts a day. That number, in my experience is four or five posts per day. If you consistently receive the same amount of traffic when you write four posts or seven posts, then why write seven unless you have something magnificent to say? You can save it for tomorrow.
Good post content – no matter the post count:
I think that as long as you follow the “So what” rule that I wrote about at FWJ, then you’ll be fine. Some bloggers really can write endlessly and interestingly about a topic, some can’t. But that’s dependent on the blog’s topic, and the blogger’s knowledge base. If you’re only churning out mindless posts for the sake of a higher post count, and not because you actually have something to say, you’re not going to keep a good reader base for long. People do want to read something interesting at your blog.
I think we should open this question up though. Maybe a blog does look way worse to folks if there are too many posts.
What do you think everyone? “Do you think there is a point where a blog posts too much in one day?” If so, why do you think this is?