In a previous post, I talked about the value of creating an elevator speech that you can have ready to use when someone asks you about what you do. One of our readers asked for tips on writing one, and here are some suggestions to help you prepare one that will make potential clients want to learn more about you and what you can do for them:
1. Keep it short and to the point.
Ideally, your elevator speech should be deliverable in 15-30 seconds. Any more time than that, and the person you are talking to will lose interest in what you are saying.
2. Don’t make the speech about you.
Most people would rather talk about themselves than listen to someone else talk about themselves. To write a good elevator speech, take the focus off you, and keep it on the person listening to it.