Writing copy for e-commerce websites in itself is a challenge for copywriters. Making a website stand out from the crowd is even more difficult. But with these tips, you’ll be crafting copy that captures the attention of visitors and, more importantly, sufficiently sway them to click and buy.5 Tips to Write Copy That Converts for an E-commerce Website Click To Tweet
As interest in Initial Coin Offerings continues to grow, the market has established a set of ICO guidelines that insists every team needs a white paper. Subsequently, the success of an ICO launch depends on the effectiveness of its white paper. The white paper is not just a marketing pitch to online investors but is the business plan that guides all the actions of the startup going forward. [Read more…]
We all have doubts. In an article I wrote some years ago, I mentioned one reason writers might feel self-doubt more than others.
Everyone experiences self-doubt now and then. It’s part of being human, and writers are not exempt from this. In fact, I would go as far as to say that writers probably experience self-doubt more than other people. This is because we create things by transforming abstract ideas into concrete, readable words; and this makes us prone to criticism – whether constructive or not.
(You can read the full article here.)
As a freelance writer, you may often find yourself in situations where you have limited knowledge of the topic. Maybe you’re writing about home construction or a medical procedure you hadn’t heard of until today. These topics can be a challenge to get a handle on and even more difficult to make interesting. But perhaps topping the charts when it comes to complicated and dull topics is legal writing.
Legal writing has the potential to be interesting, but the difficulty of the material – if you aren’t a lawyer or paralegal – can stymie even the most talented writer. That’s why it’s especially important for you to bring all of your talents and tricks to the table when tackling these projects. By focusing on clear, concrete writing, you can improve your legal writing immensely.
If you want to expand your skills and enter this market, here are tips to follow for effective legal writing.
As a writer, one of your functions is to avoid using sexist language in what you produce. You want your writing to be free from bias that will alienate a potential reader. The person trying to read your piece may become distracted from the ideas you are trying to present if you are not careful about the type of language you choose.
As a freelance writer, how comfortable are you with editing your own work? A certain amount of self-editing is part of preparing an assignment for submission to a client. Even if your client has editors who will review your work prior to it being published in whatever medium it will be used, you want to be sure that you are sending in something that shows your best work.
As freelance writers, we don’t necessarily have the freedom to pick and choose the topics we are going to write about all the time. There may be times when you end up writing about a boring topic. The good news is there are some strategies you can use to engage your reader and make your content interesting even when the subject is not one that happens to be one of your personal favorites.
If you are a working freelance writer, language is your stock in trade. Obviously, you love words and language or you would not be working in this field. Should you show off your love of prose by using the most exquisite and complicated version of English that you can find when doing work for clients? Nope. Readability is more important than making your work look pretty, and online readability calculators are an important part of your freelance writing toolbox. [Read more…]
As a writer, one of your most important jobs is to grab your reader’s attention and pull them into your blog post or article. You want to get the reader excited about what they are going to find when they delve into your words. Keep in mind that you are competing against scores of other material that is also promising to give “your” reader the same type of exciting, informative and helpful information. You have to take steps to make your writing more engaging than another person’s material on a similar topic.