10 Vital Elements to Making Your Freelance Website Superb

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As a freelance professional, the most important tool in your marketing arsenal is your website. This is the first step to project your intentions to potential customers. If you configure it correctly, you can generate a lot of interest, converting prospective customers into paying ones, and your freelance business can flourish.

Shockingly, studies have revealed that countless small businesses do not maximise the benefits of their website. Are you interested in capitalising your business presence online?  Implement these 10 vital elements now, and you’ll achieve the desired results.

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How Freelance Writers Can Win More Clients With Customer Service

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Freelance writers have luxuries in the workplace that most people do not. They make their schedules, have flexibility in how they interact with clients, and set their prices. However, it also falls to the writer to be their own representative and set standards for customer service. One of the most common freelancing mistakes is poor communication with clients.  [Read more…]

How Freelancers Can Keep Their Socials Professional

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By now it should be clear to us all that one of the benefits of social media — widespread accessibility — can also be a burden. Anything you post on the internet unless in private spaces, can be viewed by people you may not have intended to be the primary audience. Not only that, but there’s also a degree of permanence to it. Even if you go back and delete posts you might later regret, there’s a chance that someone could have screen-grabbed or shared it. [Read more…]

7 Reasons You Should Specialize in a Writing Product, Not a Niche

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Standing out in a sea of freelancers isn’t always easy, which is why many writers fill a niche by focusing on a specific style or genre of writing. Another path to follow is to specialize in a specific product instead. This involves targeting a particular area of writing, such as online catalogue descriptions, SEO content, short ad copy, white papers, contract writing, or newsletters. [Read more…]

Controlling Your Unconscious Bias While Writing

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As a writer, your website is your own personal space to write about virtually anything you want. But, writers who want to find success in freelancing typically write about things that other people can relate to as well. With over 500 million blogs on the web, being able to compete is important if you want to write for a living. [Read more…]

How to Manage Client Expectations

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Lasting client relationships are a freelancer’s financial lifeline. To develop a long-term partnership, it’s often necessary for a freelancer to go above and beyond what others can do to attract and retain clients. However, overselling results can create the opposite effect — a client may feel disappointed or misled if results don’t happen within the stated timeline or the outcome isn’t what they envisioned. [Read more…]

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