Have you lost yours yet? Maybe you just used it as a coaster for your morning coffee or to wipe your windows on a writing-procrastination cleaning binge (we’ve all been there.) Whether you bemoaned the pages full of adverts or enjoyed the old school approach to romance in the classifieds, research from the Press Gazette found 40 local print newspapers closed in the UK in 2017. The local newspaper for my home town – a clipping of me holding a certificate was cut from this paper and remains to this day on my mother’s fridge – has just announced its end. [Read more…]
You’re all set to write the guest post that’s going to bring at least a hundred new leads to your website, and then it happens: The dreaded writer’s block.
The best of us go through this at some point or another, and it may come from various reasons – maybe a fear of criticism or wanting to write the perfect post in one shot. [Read more…]
When you’re starting up a business or establishing yourself as a freelancer, it’s easy to think that all potential clients are good clients. The customer is always right, after all.
This isn’t always the case. Sometimes you may not be a fit for a project. All freelancers will run into that at some point, and that’s not a big deal. There are also clients that will make your life a living hell. [Read more…]
Freelance writers are often encouraged to find a niche. By focusing on a specific niche, you position yourself as an expert in that area and can charge more for your expertise. One niche many freelance writers overlook is e-commerce copywriting. If you have a knack for sales copy, writing for multi-channel e-commerce clients is a varied and lucrative niche. Here’s what multi-channel e-commerce copywriting involves and how it can boost your income.What is multi-channel e-commerce copywriting? How can it help you as a freelance writer? Click To Tweet
Being a freelance writer can be an incredibly fulfilling job, especially if you enjoy what you do. Yet it means more than just writing, so it can often be overly demanding too.
You will be expected to also take on a little bit of everything, from being your own agent and developing a marketing strategy, to knowing your accounting basics and keeping up to speed with new software. But above all, you will be asked to manage your clients’ expectations on a daily basis. Here are some qualities clients always look for in freelance writers.What are the qualities clients look for in freelance writers? #freelancing #freelancewriting Click To Tweet
Freelancing in any field carries risks. How can you possibly feel safe when you’re not getting a steady, guaranteed paycheck? However, experienced freelancers know the truth. With a traditional job, you could be fired or laid off at any time—meaning you have less control over your income than you do when you’re self-employed. [Read more…]
John Steinbeck wrote, “Every American hungers to move.”
In his book, Travels With Charley, Steinbeck further theorizes that Americans descended from those who moved: those who left Europe, those who were forced to leave Africa, and those who came in search of a better life — thus, doesn’t it make sense that we have this insatiable thirst for travel? [Read more…]
What is Web copy?
Web copy is the core text on your website which informs readers of what they need to know about your brand. It is laid out on the main pages of your site, including your homepage, ‘About Us’ page, and ‘Products and Services’ pages. It also applies to your sponsored posts, including Email newsletters, social media ads, and PPC campaigns; it basically comprises any text you use to promote your brand and sell your products or services.
Effective web copy is meant to reassure readers about your brand and convince them to take action. By using the appropriate text, web copy will convey your story, explain your concept, and create exposure. The secret behind creating engaging web copy lies in understanding the psychology of your web visitors.The secret behind creating engaging web copy lies in understanding the psychology of your web visitors. Click To Tweet
If you find that mundane day-to-day tasks steal away a lot of your time, making it harder for you to focus on the more important tasks at hand, it’s likely you’re keen to find ways to increase productivity and streamline your working day. [Read more…]
Writing copy for e-commerce websites in itself is a challenge for copywriters. Making a website stand out from the crowd is even more difficult. But with these tips, you’ll be crafting copy that captures the attention of visitors and, more importantly, sufficiently sway them to click and buy.5 Tips to Write Copy That Converts for an E-commerce Website Click To Tweet