12 Principles of Psychology You Can Use To Improve Your Web Copy

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What is Web copy?

Web copy is the core text on your website which informs readers of what they need to know about your brand. It is laid out on the main pages of your site, including your homepage, ‘About Us’ page, and ‘Products and Services’ pages. It also applies to your sponsored posts, including Email newsletters, social media ads, and PPC campaigns; it basically comprises any text you use to promote your brand and sell your products or services.

Effective web copy is meant to reassure readers about your brand and convince them to take action. By using the appropriate text, web copy will convey your story, explain your concept, and create exposure. The secret behind creating engaging web copy lies in understanding the psychology of your web visitors.

The secret behind creating engaging web copy lies in understanding the psychology of your web visitors. Click To Tweet

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Tips to Write Copy for E-commerce Websites

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Writing copy for e-commerce websites in itself is a challenge for copywriters. Making a website stand out from the crowd is even more difficult. But with these tips, you’ll be crafting copy that captures the attention of visitors and, more importantly, sufficiently sway them to click and buy.

5 Tips to Write Copy That Converts for an E-commerce Website Click To Tweet

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Being Happy at Work – Freelance Edition

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Freelancing is a siren song to many office workers. It symbolizes freedom and happiness. It symbolizes more time for relaxation and enjoying life.

Many in the corporate world will leave stressful jobs in the corporate world precisely because they’re chasing that dream. They want that promise of well-being, fulfillment, and happiness. [Read more…]

8 Tools That Will Help Your Freelance Writing Business Take Off

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Do you have a passion about a certain topic (or several of them) as well as a love of writing? It could be the right time to transform those interests and skill into a freelance writing business.

You can make good money and enjoy a comfortable lifestyle with such a business. Don’t go into it without the right tools for success, though. Here are eight freelancer tools that professionals swear by. [Read more…]

Freelance Writing 101: Starting with No Experience

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So you discovered freelance writing and you want in because it will help you earn extra money. You did what any curious person would do so you typed various keywords online to learn more about the tools of the trade and what websites offer work that will help you hit that target income because really, that’s what it’s about come day’s end. The fact of the matter is, you barely earn anything when you write for freelance websites because aside from the fact that the rates are low, the numbers decrease further once the fees are deducted. Not too encouraging for newbie freelance writers, right? [Read more…]

How to Create a Freelance Contract

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If you’ve recently landed a new writing gig, your first thought may be “when do I get started?” Before you ever write that first word, however, you need to ensure that your future as a freelancer is secure with a legally-binding freelance contract that protects you and the income you’ve planned on receiving.

Contracts don’t need to be complicated or even very long. They do, however, need to be clear. Here are the basic steps to making a contract that your clients will be comfortable signing and that covers your interests. [Read more…]

How to Take Hold of the Gig Economy as a Freelance Writer

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Within the next 2 years, it’s predicted that 43% of the US workforce alone will be made up of freelancers.

You might have seen a statistic like that before — typically referenced in articles promoting freelancing and working in the gig economy. And it’s true that millions of people are freelancing across the world.

What articles referencing those statistics don’t necessarily say, though, is how the growing percentage of freelancers means more competition and undercutting when it comes to working in the gig economy. [Read more…]

How Contento Can Help Market Yourself as a Freelancer

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Being self-employed brings with it many challenges. You’re either working in your business or on your business. Being busy is great but your leads will dry up without consistent marketing.

One way to have your name out in the market consistently is to register on directories websites. [Read more…]

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