Successful authors usually have one thing in common: they know a thing or two about marketing.
And you certainly don’t need a degree in marketing to be a savvy marketer of your books.
In this article, I’m going to introduce you to a strategy that is not only relatively easy to set up, but also requires little effort to maintain, and can help boost your book sales substantially.
Companies and brands all over the world use this simple strategy to increase their sales. [Read more…]
Ideas make a writer’s world go round.
Without them, we don’t have anything to present to potential clients; we won’t even have the chance to close a deal. Without ideas, we won’t be able to create content for existing clients who require pitches instead of giving us topics to write about. Without ideas, we won’t have anything to publish on our blog.
However, we all know how slippery ideas can be. Inspiration doesn’t come as often as we want.
What are we to do? How do we make sure we always have ideas – great ones – that we can convert to effective strategies, which we can then successfully execute.
Here’s how: look to your competitors. [Read more…]
Jumping off that cliff – otherwise known as a day job – to go freelance and be accountable to no one but yourself is a scary but exhilarating thought, isn’t it?
I think I am not wrong in saying that those of us who’ve done it felt those emotions (and everything in between), but that we wouldn’t have it any other way. [Read more…]
