Ideas make a writer’s world go round.

Without them, we don’t have anything to present to potential clients; we won’t even have the chance to close a deal. Without ideas, we won’t be able to create content for existing clients who require pitches instead of giving us topics to write about. Without ideas, we won’t have anything to publish on our blog.

However, we all know how slippery ideas can be. Inspiration doesn’t come as often as we want.

What are we to do? How do we make sure we always have ideas – great ones – that we can convert to effective strategies, which we can then successfully execute.

Here’s how: look to your competitors. [Read more…]