Another shocking statistic:
76% of companies do *not* have any form of conversion optimization… and 48% believe they have zero control over conversion.
I think that is ridiculous.
Conversions are one of the few things you do control. Unlike most marketing efforts – which require third-party sites like Google or Twitter – conversion exists on your site, which puts you in 100% control of your destiny.
But can you improve conversions? Absolutely.
Here’s how… [Read more…]