Writing for the web requires a keen understanding of social media. If an article or blog post is going to gain traction, it needs to have a highly sharable angle. But beyond going viral, the best writers create content that is rewarding and informative.
This doesn’t mean every piece you write has to be a scholarly dissertation. In fact, readers often find a simple, direct style to be the most appealing. But there’s a hitch: achieving a simple style is harder than it might initially seem. [Read more…]