Freelance Sneaker Writer

Sole Retriever is the #1 source for sneaker news, release dates, and raffle information, serving as the ultimate destination for sneakerheads worldwide. Our platform tracks over 1,000 sneaker retailers and adds more than 100 raffles daily, covering major brands including Nike, Air Jordan, adidas, New Balance, and countless others.

Our mission is to bridge the gap between sneakerheads and the latest releases, ensuring no one misses out on securing their next pair of coveted sneakers. Through our comprehensive website and award-winning mobile app, we democratize access to limited-edition sneakers by providing real-time updates on shock drops, raffles, release calendars, and exclusive sneaker news.

Position Overview

We’re seeking a dynamic and passionate Freelance Sneaker Writer to join our editorial team and help shape the narrative around sneaker culture. This role offers the opportunity to work with a leading platform in the sneaker industry while contributing to content that reaches thousands of sneaker enthusiasts daily.

Key Responsibilities

Content Creation & Production

• Produce engaging short-form posts covering daily sneaker news, releases, and industry developments
• Write compelling long-form features that dive deep into sneaker culture, brand stories, and trend analysis
• Create captivating social media captions that drive engagement across our platforms
• Ideate, source, and produce daily content that resonates with our sneakerhead audience

Editorial Collaboration

• Manage content schedules in coordination with editorial and social media teams
• Work closely with the managing editor to build and manage content calendar and strategy
• Collaborate with the managing editor to optimize content practices and processes
• Edit content when required to maintain our high editorial standards

News & Research

• Stay ahead of breaking sneaker news and industry developments
• Source exclusive stories and insider information within the sneaker community
• Research and verify information to ensure accuracy and credibility
• Monitor trends and cultural movements within streetwear and sneaker spaces

Ideal Candidate Profile

Experience & Skills

• 2 years of experience as a journalist or content producer, preferably in lifestyle, fashion, or sports
• Demonstrated ability to write, publish, and edit content that incorporates deeper storytelling elements
• Strong eye for detail and natural instincts for identifying compelling stories
• Proficiency with digital publishing systems and social media platforms
• Excellent communication and research skills with proven ability to source reliable information

Personal Attributes

• Highly organized with ability to manage multiple briefs and projects simultaneously
• Capable of working collaboratively with a team while also operating independently
• Thrives under pressure and consistently meets daily deadlines
• Solid understanding of sneakers, streetwear, and contemporary street culture
• Genuine passion for sneaker culture and knowledge of major brands, releases, and industry trends

Preferred Qualifications

• Existing relationships within the sneaker industry (brands, retailers, influencers)
• Experience writing for fashion, lifestyle, or sports publications
• Understanding of SEO best practices and digital content optimization
• Familiarity with sneaker resale markets and authentication processes
• Active presence in sneaker communities and social media

What We Offer

• Opportunity to work with the leading platform in sneaker news and culture
• Flexible remote work arrangement
• Competitive freelance rates
• Access to exclusive sneaker releases and industry events
• Platform to reach and influence a passionate, engaged audience
• Collaborative environment with a team that shares your passion for sneaker culture

Application Requirements

Please submit:

• Resume highlighting relevant experience
• Portfolio of published work (minimum 5 pieces)
• Brief cover letter explaining your connection to sneaker culture
• 2-3 writing samples that demonstrate your ability to cover sneaker/streetwear topics
• Email to zach@soleretriever.com