Specialist, Email Marketing

Job Summary:

Blavity Inc. is looking for an email producer to play an integral role on the Audience Growth team. The Specialist, Email Marketing position is an hourly W2 contract position. The Specialist, Email Marketing position is responsible for building and delivering marketing communications that engage customers and increase acquisition and retention. This role will run and execute email marketing campaigns focusing on email development, automation workflows, and A/B testing to optimize the customer journey.

This position partners closely with the editorial, data intelligence and advertising operations teams. The ideal candidate will be comfortable thinking strategically with a strong attention to detail. This role is critical in developing the in-house email program and supporting the digital efforts as it evolves.

This role will report directly to the Manager, Email Acquisition & Retention.

Contractors will be responsible for providing their own equipment, including but not limited to laptop computers, cell phones, or any other electronic equipment required to perform their role.

Responsibilities:

• Produce and schedule content and assets into email service provider across several brands within specified timeframes
• Analyze and plan email content to engage users across specific audiences toward department and company goals
• Utilize graphic design tools to create high-quality and engaging media to be implemented in email
• Engage specific audiences though response emails by implementing conditional content and range of segments
• Execute marketing and automated email campaigns to drive email messages through HTML/CSS, existing drag-and-drop templates, and automated campaigns
• Review calendars, manage email workflow tools and support campaign kickoffs
• Proactively request more information from Editorial and manage timeline for email needs
• Build emails and manage template library, ensuring email best practices, mobile responsiveness and rendering across all email clients and devices are in place
• Responsible for email proofing, quality assurance process, advanced scheduling and final send/automation parameters
• Configure user initiated sends and A/B deployment tests
• Collaborate with key stakeholders to provide guidance on best email practices and leverage technology to drive innovation and engaging email content
• Work closely with Editorial and Client Services teams for content and email development processes
• Perform other duties and special projects assigned as needed

Qualifications:

• Required Experience:
  • Working knowledge of email marketing, including experience with email deployment tools
  • Understanding of relational databases and data schema
• Preferred Experience:
  • HTML/CSS coding for email
• Technologies:
  • Google Suite, Asana, Microsoft Office, Data Analytics tools
• Additional Qualifications:
  • Excellent attention to detail
  • Interest in learning new platforms and programs
  • Exemplary communication and organizational skills
  • Desire to shape new processes and continuously optimize
  • Knowledge of regulatory requirements of email marketing (privacy regulations, CAN-SPAM, data management)

Details:

• This is a fully remote role, U.S.- based role. Occasional travel may be required.
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work in 80% alignment with the Eastern Time Zone.
• The hourly pay range for this role is $30.