When many freelance writers start out, they assume that by focusing on word choice, readability, sentence structure, and great grammar, they can tackle any job with appropriate aplomb, and while it’s true that all of these are important, writing well is really just the baseline from which a good freelance writer works.

The gigs you get as a freelance writer assume a certain level of quality and craft, but what you’re writing for determines exactly what you need to achieve. Like it or not, pithy wordplay may never be as big of a deal to your clients as it is to you – especially if you’re writing for B2B. Much of the writing you’re going to do will have some aspect of a sales pitch inherent within it, whether that sales pitch is directed at a search engine, a consumer, or another business. So why not embrace it? Marketing and writing well — especially when it comes to B2B — function best when they’re two peas in a pod.

Here are five reasons why B2B freelance writers are the best marketers in disguise. [Read more…]