Define your niche
by Deb Ng
We’ve had some requests. We’re all about a positive user experience here at Network Blogging Tips, so requests don’t get back burnered if we can help it. Our readers want to learn more about starting their own blogs and earning their own income in addition to working for someone else. What follows is the first in our new Blogging for Beginners series – how to choose a niche.
Why Get Nichey?
Not too many “personal” blogs do well. If you want to succeed it’s best to choose a niche and establish yourself as an expert or authority. Readers get confused by blogs that follow too many tangents and don’t have a specific focus. Moreover, it’s hard to get search engine traffic when you’re not blogging about a specific topic. You want a blog that has an easily definable goal. One that teaches, shares ideas, and builds a community around other like-minded individuals.
What’s YOUR Passion?
Are you a home brew aficionado? Can you identify every breed of tomato with a quick glance? Do you spend every spare moment rocking the knitting needles? If so, these are good things to blog about. Many network bloggers or freelance bloggers blog what their clients ask them too without having a passion and they quickly burn out. If you truly want your blog to succeed, it’s important to know and love your topic so you can share your enthusiasm with your readers.
