In an interview with Bryan Eisenberg, leading conversion specialist, he noted businesses spend up to $92 to get someone to their site… and less than one dollar to convert them.

Another shocking statistic:

76% of companies do *not* have any form of conversion optimization… and 48% believe they have zero control over conversion.

I think that is ridiculous.

Conversions are one of the few things you do control. Unlike most marketing efforts – which require third-party sites like Google or Twitter – conversion exists on your site, which puts you in 100% control of your destiny.

But can you improve conversions? Absolutely.

Here’s how… [Read more…]