You likely already have a massive library of well-written, well-researched blog posts, yet your audience numbers seem to have stagnated and you’re starting to see an effect on your site’s search ranking. Now, you second guess every post you publish. Will people even read it?
Well, they might. But people would be a lot more inclined to visit your blog if you give them what they want: Video content. In fact, 90% of consumers use video content to inform their purchasing decisions. Consider the following statistics from the referenced article and industry report. [Read more…]