When you’re trying to promote your book on big online platforms, you’re trying to shout over the entire internet. When you’re trying to promote your writing on social media, one tweak to the system can smother your posts in an algorithmically generated feed. Writers and authors in all fields are getting sick of it.
It’s why platforms like Substack have seen explosive growth over the past couple of years. From high-profile journalists to writers who are just starting out, authors want to connect with their audiences without having to game the system.
