Finding a freelance writing gig that aligns perfectly with your skills can be challenging, especially when the client specifies a preference for local writers. We’ve received countless questions and comments about writing jobs being only for US-based writers (or something along those lines). So, we’ve decided to update this post and hopefully help our readers land gigs even if they’re not in the location specified in a job ad.
There are many strategies you can employ to successfully apply for these location-specific opportunities, even if you live far away. Let’s look at them.
1. Read the Entire Job Ad Carefully
Before applying, thoroughly read the job posting to understand the client’s requirements. If they explicitly state they want only a local writer, it’s best to skip that opportunity. For instance, if a company in San Francisco is looking for someone who can attend weekly team meetings in person, applying from New York would not be appropriate. Notice we emphasized only. That’s because some jobs mention an area/location, but they might be flexible. For those ads, you can still give it a go. For those that explicitly state location restrictions, it’s best to pass.
Say you find a job ad for a travel blog that states, “We are looking for a writer based in Los Angeles who can attend local events.” In this case, applying from another city could lead to a negative impression. Instead, focus on gigs that do not specify strict location constraints.
2. Be Upfront About Your Location
Transparency about your location is crucial. Clearly state where you live in your cover letter so that clients know right away. For example, you might write, “I’m a freelance writer residing in Baltimore, Maryland,” at the beginning of your pitch. This way, if the client has strict geographical requirements, they can make an informed decision without wasting time on further discussions.
3. Convince With Your Pitch
Your pitch should focus on your qualifications and how you can meet the client’s needs rather than emphasizing your location. Make it clear why you are an excellent fit for the role.
Suppose you’re applying for a position writing marketing copy for a small business in Austin. Instead of saying, “I can work from home,” focus on your experience: “With over five years of experience crafting compelling marketing copy that has increased client engagement by 30%, I am confident I can deliver similar results for your business.”
Blow the client away with your qualifications so that location no longer matters!
4. Highlight Relevant Local Knowledge
Even if you’re not local, showcasing relevant knowledge about the area or its culture can be beneficial. This could include familiarity with local trends or an understanding of the target audience. Mentioning that you have visited or lived in the area will add bonus points.
For example, if you’re applying to write for a foodie website in Miami, mention any previous experience writing about food trends or local cuisine: “Having written extensively about food culture and trends in Miami through my blog and previous clients, I understand what resonates with local audiences.”
5. Highlight Your Remote Work Experience
With the number of remote freelancers available, you need to emphasize your experience. If you have successfully collaborated with clients remotely before, highlight this experience in your application. Discuss how you’ve effectively managed projects from afar using various digital tools.
You might say, “I have worked with clients across different time zones, including a recent project for a tech company in San Francisco while I was based in New York. I utilized tools like Zoom for meetings and Asana for project management to ensure seamless communication and timely content delivery. My experience has taught me how to maintain productivity and collaboration, regardless of location.”
6. Suggest a Trial Period
Offering to start with a small project or trial period allows clients to evaluate your skills without committing long-term. This approach reduces their risk while giving you an opportunity to prove yourself.
In your proposal, you could write: “I would love to start with a short-term project or trial period to demonstrate my writing skills and how well I align with your brand’s voice. For instance, I can create a sample blog post on a topic of your choice related to your business. This way, you can assess my style and fit without a long-term commitment.”
7. Provide Local References if Possible
If you have contacts or references within the client’s city or region, mention them in your application. A local reference can lend credibility to your application and show that you can deliver work relevant to the area.
You might say: “I have previously collaborated with [Local Business Name], which is well-known in [City]. They can vouch for my writing quality and professionalism.”
Make sure you ask your prior client for permission to use them as a reference.
8. Emphasize Your Flexibility and Responsiveness
Assure potential clients that being located outside their area won’t hinder your availability or responsiveness. Highlight how you plan to maintain effective communication. Be very specific.
You could state: “I am available for video calls during regular business hours in Central Time and am committed to responding promptly to emails and messages within 24 hours. My goal is to ensure our collaboration is as smooth as possible despite the distance.”
This reassures clients that distance and time difference will not impact your work ethic.
9. Follow Up Persistently but Politely
If you don’t hear back after submitting an application, follow up respectfully to express continued interest in the position. A polite reminder can keep you top-of-mind.
How long before you follow up? There is no hard rule here, but in our experience, one to two weeks is good.
Send an email like: “I wanted to follow up regarding my application for the freelance writing position at ‘Healthy Living Magazine.’ I remain very enthusiastic about the opportunity to contribute my expertise in wellness writing and would love to discuss how I can help enhance your content strategy.”
Don’t Let Location Stop You From Getting That Gig
Applying for location-specific freelance writing gigs while living outside the area may seem nigh impossible; however, by employing these strategies effectively, you can significantly improve your chances of success. Many clients are open-minded about hiring remote freelancers if they see value in what you offer. By being transparent about your location while showcasing your skills and flexibility, you can turn potential obstacles into opportunities for growth in your freelance career.
First published in November 2009; updated September 2024
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