If you take a trip across the Internet to learn about copywriting or find a copywriter, you’re likely to walk away with the impression that anyone can be a copywriter. Unfortunately, there are many people out there who claim to be copywriters but have no experience and no knowledge of how copywriting differs from narrative, expository, or any other form of writing. And let me just say right now that I do not think hard sales letters which promise you’ll be a millionaire if you buy this 10-DVD set or similar pie-in-the-sky claims can be included as copywriting. They’re a different animal all together.
So that brings us back to my original question. Can anyone be a copywriter?