The idea of an elevator speech is to tell someone you have just met something about yourself and your business, in 30 seconds or less. This works out to about the same amount of time you would spend riding in an elevator with someone.
The elevator speech is something that you should practice before delivering, so that it feels natural to you when you use it. It’s a strategy that you can use every time you meet someone new and are asked the question, “What do you do?” Instead of simply responding, “I’m a freelance writer, blogger, copy writer,” or what have you, you can explain something about what you do, such as “I write content that helps my clients grow their business.” Which answer would you find more intriguing?
You will want to hook the listener in some way and make them want to learn more about you and what you do. After you have delivered your elevator speech, you can give out one of your business cards and ask the other person for theirs. You can also ask for an appointment to talk about how you can help the other person and their business with your writing skills.
Have you ever used an elevator speech for your freelance writing business? If so, did it help to bring in new clients?
Are there any tips that you would give for writing this elevator speech? Should I have more than one – like a professional and a casual? I’m much more comfortable in saying that I am a writer, but I have always struggled with keeping things short and sweet.
I guess it would be the same as putting my novel description in a thirty second blurb?