Should You Send Christmas Greeting Cards to Your Clients?

Christmas is only a couple of weeks away, and you may have gotten everyone in your circle of family and friends presents by now. But have you thought about sending Christmas greeting cards to your clients?

To send or not to send Christmas greeting cards to clients is not a new question. In fact, we’ve talked about it before on FWJ. (See: Do You Send Holiday Greetings to Clients?)

It’s been several years since then. Have things changed? Should you still consider sending Christmas greeting cards to your clients as a must?

This could very well be one person’s opinion (mine), but I think that it is the only proper thing to do. My reasons are simple:

• It is a way of saying thank you to your client. After all, they “give” you money – even if you do work for it. Without that client, you lose income.
• It is a way of building your relationship with a new client and nurturing your relationship with a long-time client. In many cases, it’s not even about the financial aspect. There are some clients with whom you actually become friends over time.
• It is Christmas! Spreading cheer and showing appreciation is what the season’s all about, isn’t it?

However, before you go on a Christmas card-sending spree, you have to make sure that your client observes Christmas. You wouldn’t want to offend your client if his religious affiliation does not celebrate Christmas, would you?

Here’s another consideration. Should you send electronic greeting cards, or should you go the good old snail mail way?

It’s really up to you, although sending traditional paper greeting cards do exude a more personal touch. You can go to the bookstore to find cards or order them to suit your particular preferences. You can check out sites like Cards Direct and Minted for this.

That doesn’t mean you can’t use electronic greeting cards, though. You can even send an email if your relationship is close enough to allow that. For electronic greeting cards, there are many choices, but it is better to use a platform that allows you to customize your cards. Some options:

• Blue Mountain
• Hallmark
• American Greetings

One last thing: be mindful of the message and images you choose. While some clients may celebrate Christmas, they may not do so in a spiritual or religious manner.

Are you sending Christmas greeting cards to your clients this year?

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