Lasting client relationships are a freelancer’s financial lifeline. To develop a long-term partnership, it’s often necessary for a freelancer to go above and beyond what others can do to attract and retain clients. However, overselling results can create the opposite effect — a client may feel disappointed or misled if results don’t happen within the stated timeline or the outcome isn’t what they envisioned. [Read more…]
If you’ve clicked on this article, you probably either already have an unpaid invoice lingering around, or have had to deal with an unpaid invoice before.
No matter if you are a freelancer, small contractor, or large business owner, unpaid invoices are an aggravating inevitability. While the whole point of an invoice is to streamline the payment process and make it easier to get paid on time, clients always seem to find a way to miss the due date. [Read more…]
by Deb Ng
When you accept an assignment, what’s the first thing you do? Depending on the task, one might assume you either begin writing or researching the subject matter. Perhaps you Google the topic or go to the library. You might even call a few experts to interview. Do you research the readership as well? If not, you might consider moving this to the top of your list.
It’s not enough to simply write an article or blog post. Knowing who you’re writing for will help to set the tone and ensure you have the correct focus.
Trust Me, It Matters
Clients should give us all the information we need, but we can’t always count on them to do so. They might overlook certain details or not know exactly what we need. For instance, your client might ask for an article on proper nutrition for large dogs. The request is simple enough and you could probably write in general terms. Knowing your client runs a website for St. Bernard breeders will help you to narrow your focus.
When writing an article or blog post you might wish to: [Read more…]