As a freelance writer, knowing the right strategies and tactics behind effective content writing is essential. You need to utilize them because you will often write for clients who rely on you to produce engaging, high-quality content. In fact, in 2022, HubSpot research revealed that 83% of marketers prioritize content quality over quantity, even if it means posting less often. In addition, you may also write your own work, such as books, blogs, and portfolios.