As writers, words are our tools – maybe even playthings.
We choose them carefully. We hear how they sound in our heads. We see them in our mind’s eye. We weave sentences together and connect those sentences to send a message perfectly.
We focus on words.
It is thus understandable that, sometimes, we underestimate the power of graphics. In this age of writing for the Web, we just can’t afford to do that.
If you’re a content writer or a copywriter whose client only wants text, then that’s a different situation. If you publish for blogs or online magazines, however, you know just how crucial graphics are.
Images can make or break a blog post or article.
It is thus useful to understand the ways graphics affect us, how they affect our readers. As they say, you have to put yourself in your readers’ shoes in order to give them what they want and need.
To aid you in understanding the ways graphics affect us, here is an infographic (how meta!) that gives us a look into the psychology of graphics. It covers the early use of graphics in history, their different types and uses, as well as how our brains react to different colors.
It really is an interesting visual aid that will help writers for the Web in selecting images, videos, and other visuals.
Click here to see more infographics from Bigstock
Did this infographic help you understand the use of visuals better? Why not share your thoughts and experiences in the comments?