Your relationship with a client starts off when you make contact with them for the first time. When you are answering ads looking for writers, you may not know exactly who you are contacting. The ad may be sketchy, and you may know only that the person doing the hiring needs a certain type of writing done.
It may be tempting to give your response to an unclear ad less than your most polished response because you are assuming that if the client can’t or won’t take the time to be clear about what they need, this isn’t a quality gig. That would be a mistake. Writing an ad and trying to put into words what you need in a concise manner is something that is challenging for many clients. It doesn’t mean that the client is not a good one or that they are going to offer you less than what you are worth for your work.
The truth is that you really don’t know who you are communicating with when you answer a blind ad. If you are going to spend time answering one, it’s worth your while to write your cover letter with care and tell the client why they should consider you for the opportunity. When you get a response back, you may be very surprised who you have been communicating with.
All clients appreciate it when someone takes the time to take the opportunity seriously, no matter how the ad is written. Have you ever been surprised when you got a response back to an ad that you have answered?