Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer.
Using a copywriting client questionnaire is an essential step of the client onboarding process and something that should never be skipped. Writing copy for a client has its challenges, and when you start working with a new client, you’ll want to get all the information you can about who the clients are and what they value.
The single ingredient that makes Jake buy the beard oil (he doesn’t need) to impress the girl who hasn’t replied to his text in days.
Emotion, when woven into content, creates a connection between the product and prospect.
Without an array of emotions, prospects are not moved to act on what your content is prompting them to do. Creating content without emotions is like having the right recipe, for let’s say, chicken, but not making it tasty enough for a second bite.
A good copywriter is great for business. They will inform, educate, and communicate, getting a reader to take action. If this translates into sales and sign-ups, then they are invaluable.
The art of copywriting has never been in more demand. Companies always need expert word wizards to connect with their audience. To meet this demand, starting a freelance copywriting business is an attractive proposition.
It’s the classic catch-22 situation. You’re looking for your first job and everyone wants someone with experience. But you need to get hired to get experience—and no one will hire you.
One may think that writing is just writing. That there are slight differences from one type to another but the job is always to put words together in various formats. In reality, if you’re a freelance writer, it’s crucial that you understand the different forms of writing there are and how different they are from each other.
Here’s a harsh truth: getting straight A’s in high school English doesn’t make you a killer copywriter. It’s a profession, and like other professions, there are skills and strategies that you need to learn and master.
It’s true that you need a certain amount of natural writing talent, but you also need to learn the rules. Just like a baker has to learn how to separate eggs, or a mechanic has to learn how to use a wrench, copywriters need to learn how to craft a killer headline and create captivating content.
The good news is that there are plenty of free guides to help you acquire those skills and learn how to wield the tools of the copywriting trade. And one of them is by the content marketing guru, Neil Patel, which can be found here. [Read more…]
Freelance writers are often encouraged to find a niche. By focusing on a specific niche, you position yourself as an expert in that area and can charge more for your expertise. One niche many freelance writers overlook is e-commerce copywriting. If you have a knack for sales copy, writing for multi-channel e-commerce clients is a varied and lucrative niche. Here’s what multi-channel e-commerce copywriting involves and how it can boost your income.What is multi-channel e-commerce copywriting? How can it help you as a freelance writer? Click To Tweet
Writing copy for e-commerce websites in itself is a challenge for copywriters. Making a website stand out from the crowd is even more difficult. But with these tips, you’ll be crafting copy that captures the attention of visitors and, more importantly, sufficiently sway them to click and buy.5 Tips to Write Copy That Converts for an E-commerce Website Click To Tweet
Last year, I shared a quiz titled “What Type of Freelance Writing Gig Suits You Best?“, and if you took it and got “copywriting” as the result, you’ll love this post. Actually, even if you didn’t get that result, the chances are you’re doing some copywriting work – whether you realize it or not.
Copywriting is an often used term, sometimes inaccurately.
That’s where the ultimate guide to copywriting comes in handy – very handy. [Read more…]