Lucrative Freelance Writing Services You Can Offer Clients in 2023

Freelance writing is one of the most favored freelance jobs in the world. It is a job that you can learn by self-studying and exercising. You can even build writing skills from ground zero by reading articles, joining webinars, and practicing regularly.

A whopping 82% of freelancers in the US are writers. From that percentage, 24% generate more than $50,000 yearly income. Many people are so so enamored with this staggering number that they think about giving it a shot.

If you’re one of them, this article helps you explore the most lucrative freelance writing services to try. Besides, discover some of the best niches you can master for aiming high salary. 

High-Paying Writing Services

Being a freelance writer can be a full-time income for you. With flexible working hours and regulations, the great thing is that you can reach out to potential clients all around the world.

Example of AI writing tool JasperAI

Not to mention that AI tools like JasperAI, CopyAI, Rytr, and WriterSonic can speed up your job by helping generate ideas and creating outlines, you name it.

Here are popular, lucrative freelance writing services you can offer in 2023.

lucrative freelance writing services

1. Ad Copywriting

Estimated fee: $25 to $80 hourly

As the name suggests, ad copywriting is a writing service intended for advertisement. You can promote products by creating compelling stories, mentioning benefits, telling how a product works, stating winning features, and more.

You can work on creating display ads, billboards, flyers, mobile ads, social ads, and other promotional materials. This type of copywriting requires you to make short copies that include powerful CTA to attract customers.

2. Social Media Content Writing

Estimated fee: $30 to $75 hourly

When you’re a social media content writer, you write Instagram captions, YouTube descriptions, long LinkedIn posts, etc.

Since the social media field is crowded and users’ attention spans can’t stop shrinking, you have to be flexible and creative. It’s also essential to research related information, including a brand’s target audience, persona, goals, and products, to decide your tone.

Bear in mind that no social media platform is created the same. It means that different platforms require a slightly different writing style. If you write for Instagram or TikTok captions, keep your copy short, between 138 to 150 characters. However, longer posts for LinkedIn need you to write around 210 characters. On top of that, always include CTA to power your copy.

3. Email Newsletter

Estimated fee: $82 per hour or $2 per word on average

An email newsletter is a business email created and sent to a list of subscribers. The key is to maintain engagement and relationships with potential buyers or clients. Typically, businesses deliver email newsletters weekly or monthly.


Email newsletters require you to keep your copy short and sweet while still visually appealing. Make sure that every copy is valuable to readers to generate high open and replay rates.

Typically, you use an email newsletter tool. For example, you can go to Canva or Sendinblue to choose your email newsletter design. Then, continue with creating the layout with visuals and incorporating your content.

Also, consider the size of your design. You can customize the size according to your client’s request. Or, follow the general rule to use 600-800 pixels wide.

4. Content Editing and Proofreading

Estimated fee: $13-$16 per 1000 words

Content editing and proofreading are two popular freelance writing jobs you can find online. However, the two have different work requirements. In a nutshell, proofreading is surface-level checking, while content editing is more in-depth work.

If you offer a proofreading service, attention to detail is essential as you will look for and correct misspellings, incorrect punctuation, formatting inconsistencies, or other technical mistakes and errors. 

Meanwhile, content editing goes beyond those. You must check on the overall quality of a text. It includes reviewing the writing flow, checking facts, reflecting on a brand voice, and improving readability to generate powerful content.

5. On-Page Search Engine Optimization

Estimated fee: $60 – $650 per 500 words

Today, a website without robust on-page Search Engine Optimization (SEO) won’t thrive in cyberspace. However, not all writers have the skills to do SEO. 

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You can offer an on-page SEO service for businesses to boost their website ranking across search engines. This service needs you to optimize the content, HTML source code, keyword placements, header tag optimizations, blog post introductions, and more.

Freelance jobs related to on-page SEO will keep rising in the next few years. It can be a profitable freelance job if you have good records from your existing clients. You can show your achievement and clients’ reviews on your service page to make more deals.

6. Ghostwriting Books or Whitepapers

Estimated fee: $30 to $200 hourly or $5,000 to $100,000 per project

Another lucrative freelance writing you can try is ghostwriting books or ebooks. Many businesses hire freelance ghostwriters to do the job since writing a book may take a while to finish.

A ghostwriter doesn’t receive credit after completing the job. Still, they get the fee, while the credit for the author goes to the person who hires them.

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Furthermore, white paper writer services focus on creating in-depth reports on particular topics that cover an industry or business problem-solving topic. You must have keen eyes to develop well-structured reports supported by facts and evidence. 

Highest-Paying Niches for Freelance Writers

Now that you understand some high-paying writing jobs that earn a respectable income, the question would be:

“What topics should I cover to generate good income from freelance writing?”

There are specific topics for a more targeted audience that can give you a good income. We’ve picked five fields you can work on to generate revenue from freelance writing.

1. Digital Marketing

The digital marketing realm is vast. Many website owners, business owners, and marketers talk about digital marketing topics on their websites. There are many branches of digital marketing practice that you can cover to provide specific topics.

Stay alert to the latest digital marketing trends to appeal more strongly to potential clients. You can write about:

  • Social media marketing
  • Video marketing
  • Email marketing
  • eCommerce marketing, etc.

Ensure you have good knowledge about many aspects of digital marketing, including crucial metrics like web traffic sources, page views, cost per lead, conversion rates, click-through rates, and more.

2. SEO

Search Engine Optimization (SEO) has been a much-discussed topic for years. As the search engine algorithm ever changes,  SEO practices are dynamic. There will be more trends coming up, and many writers will try to explain each of them on their sites.

Comprehending the nitty-gritty of SEO practices as a freelance writer will benefit you in the future. You can find many freelance job opportunities with considerable fees. You may also get loyal clients that want you to keep writing for them. Just make sure you stay informed about the latest SEO trends. 

3. Cryptocurrency

Blockchain technology and cryptocurrencies have a solid, ardent audience base. However, the complex nature of cryptocurrency makes it hard for anyone to write about the topic.

With fewer competitors, you have a more significant opportunity to get more clients that want to cover cryptocurrencies. You may also need to be knowledgeable about blockchain as it is highly related to crypto.

4. Tech

Technology is growing exponentially. The trends change in a blink of an eye. People will always seek the latest news about technology in any industry field. It can be an evergreen topic for writers.

Last year we were talking about NFT, and now Artificial Intelligence (AI) and machine learning technologies are the most popular ones. 

You can read the latest news, reports, journals, and articles relating to tech to equip yourself well. Even though you’re not tech-savvy, you can write about tech topics and offer your writing skills to hires. 

5. Health

Health is an essential investment for people. This topic is highly in-demand, especially since the pandemic struck. Many will seek health news and articles related to their health conditions. 

You can cover healthy foods, exercises, healthcare services, products, lifestyles, treatments, etc. You may also broaden the scoop by covering animal health. As healthcare articles must be accurate, you must refer to credible sources like journals and healthcare websites.

However, make sure to always check the facts and conduct research from reliable sources. Sources you use to write should provide information that is consistent with the best scientific evidence.

Your next steps

Freelance writing is still one of the most highly requested jobs today. So improving your writing skills and expanding your knowledge on various topics will do more good than harm to your writing career.

The above discussions are some of the most lucrative freelance writing services you can try this year. The fees stated on each point are only an estimate. It can differ according to your skill level, the topics discussed, and the countries you live in. 

About the author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond


LinkedIn: Andre Oentoro






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