From Freelancer to Business Owner: How to Start Your Online Course Business

online course business tips

The built-in complexities of transitioning from being a freelancer into an online course business owner can be quite overwhelming. So much so that others don’t even attempt to transition just because of the sheer amount of work that goes into it.


There are those who are daring enough to face the challenges head on.

Despite the shaky grounds that they’d have to traverse and the strong winds of the unknown that they’d have to weather, they painstakingly wrestle with all the obstacles in front of them to be able to succeed in their endeavor.

Are you one of the brave few attempting to transition from being a freelancer into an online course business owner?

If you answered affirmatively, then you’re in the right place.

I will share with you three crucial tips that you should consider as a freelancer if you’d like to launch your very own online course business. These apply to blog writers, subject matter experts, or general article writers.

1. Use a powerful content delivery platform.

If you are dead serious about transitioning from being a freelancer into having an established online course business, then you need to use a comprehensive content delivery platform.

These platforms are crucial to your success because they can help you establish your online course business in so many ways.

What is a CDN?

For one, it can help you create sales funnels. Not only that, but you can also use it to create a website, create your products, nurture a community, and create discount offers (among other things).

If you have no idea about which content delivery platform to use, I urge you to check out Kajabi.

While there are several other content delivery platforms out there, no one can match Kajabi in terms of features, user-friendliness, and quality.

Just by looking at the dashboard’s main menu, you’ll have a better grasp of how much the tool can help you establish your online course business.

online course business cdn

The tool’s pre-made website and landing page themes look stunning and very professional. These are some of the tool’s themes.

online course business cdn


As you can probably imagine, if you have access to all the tools and features of a content delivery platform like Kajabi, you’d be able to establish your online course business a lot faster. You won’t have to use several online tools to run your operations; you’d have everything you need in one place.

This makes your transition from being a freelancer to an online course business owner a lot less stressful.

2. Establish your personal brand as an authority in your industry.

Whether you’re a freelancer or an online course seller, it pays to have bajillions of people following you or connecting with you through the social media sites.

Not only will others see your number of followers as social validation of how reputable you are – which makes it easier for you to influence them to buy your courses – but having a good number of connections also makes it easier for you to increase your brand visibility.

Out of all the social media sites, I urge you to start with Twitter.

Growing your Twitter follower is dead-easy to do because of the social media automation tools available online.

One such tool is

The way the tool works is it follows other Twitter users based on the keywords that you entered in their platform. It also “Favorites” the posts of other users, and even “clean-up” your profile by unfollowing those whom you followed that didn’t follow you back.

The platform is also easy to use.

The dashboard looks very straightforward.

twitter tool

Adding your target keywords is also pretty simple.

Just go to the tool’s “Add Keyword” tab then you’d be able to see the search box.

If you’re want to target Twitter profiles where your keywords are seen in their profile’s bio, then simply tick the “Target bios” box just below the search box.

When you have Narrow as one of your online marketing tools, you’ll find it easier to grow your Twitter followers to establish your personal brand as an online course creator (or seller).

3. Use high-converting marketing copies to increase your sign-ups.

Here’s the thing: While having a powerful content delivery platform and an established personal brand is crucial, you won’t be able to close nearly as much if your marketing copies aren’t compelling enough.

That being said, in addition to the crucial first two elements that I mentioned, you need to have a compelling marketing copy as well.

When you have these three elements working together (assuming that you have a high-quality product, of course), then you’d have a very good chance at succeeding in your transition from being a freelancer to becoming an online course business owner.

Allow me to share with you two very important tips when creating a compelling marketing copy:

1. Make your audience emotional by talking about their problems.

Remember that emotion – more than logic – is what influences your audience to buy. This has been proven to be true in countless studies so it’ll be to your benefit to take this tip seriously.

2. Focus on benefits, not features.

Whether you believe it or not, your audience isn’t interested in how amazing your courses are (well, as much as you may think).

What they’re interested in more is getting their problems solved.

The author of the idea escapes me, but I read an illustration somewhere saying (and I’m just paraphrasing here), “people don’t want drill bits, they want the holes that it makes.”

The illustration is pretty solid.

With that in mind, be sure to focus more on the benefits (solutions to a problem) of your courses (the “hole”), rather than the features of your courses (the “drill bit”).

What’s next?

What are some of the struggles that you’re facing right now while transitioning from being a freelancer into an online course business owner?

Please take the time to share them in the comments section below. That way, the community can chime in with their thoughts, and we can all learn from each other. Cheers!

If it’s help with transitioning to full-time freelancing from part-time freelancing you need, then this book on freelance writing on the side will help.





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